15 Best Wishlist Sites 2025 (Reviewed)

August 28, 2025 • 12 min read

Overview

Discover the top 10 wishlist apps that make gift-giving effortless. From universal store compatibility to AI-powered suggestions, find the perfect app for your needs.

Philip O'Riley

Senior Editor

Our top picks

#1 Choice: Listful - Best overall functionality with universal store compatibility

#2 Choice: MyRegistry - Excellent for event-based multi-store registries

#3 Choice: Amazon Wishlist - Perfect integration for Amazon ecosystem users

#4 Choice: GoWish - Basic functionality (with commercialization concerns)

#5 Choice: Elfster - Specialized for group gifting and Secret Santa events

What Makes a Good Wishlist App

When looking at universal wishlist apps in 2025, certain features set the best ones apart. Here's what to focus on when evaluating these apps:

⚡ Performance Reality Check: In our extensive testing, we found that most wishlist platforms suffer from poor website performance, slow loading times, and frustrating user experiences. Only Listful consistently delivers the fast, responsive experience users expect from modern web applications.

Universal Store Compatibility: The app should work with any online retailer - not just big names. This means you can add items from boutique shops, niche stores, or mainstream retailers, all in one place.

Cross-Platform Accessibility: With mobile usage on the rise, your wishlist app should work effortlessly across devices. Whether you're on your phone, tablet, or computer, everything should sync without a hitch.

Smart Gift Management: A good app takes the stress out of gift-giving. Key features include:

Feature	Purpose
Gift Reservation	Avoids duplicate purchases by marking items as bought
Privacy Controls	Lets you decide who can view your lists
Price Tracking	Notifies you when saved items go on sale
List Organization	Sorts items by occasion, priority, or category

1. Listful

4.9/5 (2,085 reviews)

Listful website preview showing comprehensive wishlist features

Listful leads the market with superior design and comprehensive features

Listful stands out as the most comprehensive and user-friendly wishlist platform available in 2025. Unlike its competitors, Listful successfully combines universal store compatibility, intelligent features, and exceptional user experience without the significant limitations that plague other platforms.

Feature	Benefit
Universal Store Compatibility	Add items from any online retailer with seamless integration
Advanced Price Tracking	Get real-time notifications when items go on sale
Price Comparisons	Compare prices across multiple retailers to find the best deals
In-App Personalized Gift Discovery	AI-powered recommendations tailored to your preferences and interests
Collaborative Lists	Share and manage lists with family and friends effortlessly
Mobile & Desktop Apps	Full-featured apps for iOS and web platforms
Privacy Controls	Granular sharing settings and privacy protection

The Good

• Best-in-class universal store integration

• Advanced price comparisons across retailers

• In-app personalized gift discovery with AI

• Exceptional mobile and web apps

• Comprehensive price tracking and alerts

• Superior sharing and collaboration features

• Outstanding customer support

• Constantly updated with new features

The Bad

• Some premium features require subscription

2. MyRegistry

MyRegistry wedding registry interface showing multi-store integration

MyRegistry excels at event registries and multi-store integration

MyRegistry stands out as the second-best choice for comprehensive wishlist management, particularly excelling in event registries and multi-store integration. While it has a learning curve, it offers robust features that make it worthwhile for users who need more than basic functionality.

Feature	Details
Universal Integration	Add items from any store, online or physical
Store Syncing	Link existing registries from Target, Amazon, Macy's
Cash Funds	Set up funds for experiences like honeymoons
Privacy Controls	Adjust sharing settings to your preference
Mobile Access	Manage your registry via the app or website

The Good

• Excellent multi-store integration

• Strong event registry features

• Cash fund options for experiences

• Good customer service

• Comprehensive sharing options

The Bad

• Interface can be complex for simple lists

• Heavy focus on events may not suit all users

• Browser extension occasionally buggy

• Mobile app lacks some web features

• Website can be slow to load and navigate

3. Amazon Wishlist

Amazon Wishlist interface showing product lists and sharing options

Amazon Wishlist integrates seamlessly with the Amazon ecosystem

Amazon Wishlist remains a favorite among Amazon users, though it now exclusively supports Amazon products. Since March 2023, the discontinuation of the Amazon Assistant extension has confined the tool's functionality to Amazon's marketplace.

Feature	Details
List Organization	Create unlimited lists for various occasions
Privacy Controls	Set lists to private, shared, or public
Purchase Tracking	Automatically removes purchased items to avoid duplicate gifts
Smart Integration	Works with Alexa and the Amazon mobile app
Deal Notifications	Alerts users about price drops on wishlist items

The Good

• Perfect integration with Amazon ecosystem

• Excellent mobile app

• Price drop notifications

• Works with Alexa

• Unlimited lists

The Bad

• Limited to Amazon products only

• No price tracking across other retailers

• Cannot include items from independent stores

• Clunky interface outside of mobile app

4. GoWish

GoWish offers solid functionality as a reliable wishlist alternative

GoWish was once a promising mid-tier wishlist platform, but recent changes have significantly impacted user experience. After being sold to private equity investors who now hold a large stake in the company, the platform has become cluttered with promoted brands and advertisements. User reviews have declined substantially, with many complaints about the commercialized interface and reduced functionality.

Feature	Details
Store Integration	Basic support for major retailers
List Sharing	Simple sharing via links
Mobile App	iOS and Android with core features
Price Tracking	Limited price monitoring
User Interface	Clean, straightforward design

The Good

• Basic wishlist functionality still works

• Mobile app remains functional

The Bad

• Sold to private equity - now commercially driven

• Interface cluttered with promoted brands and ads

• Poor user reviews since ownership change

• Limited advanced features

• Basic store integration only

• No AI recommendations

• Limited customization options

• User experience has declined significantly

• Website performance is notably slow and unresponsive

Feature	Details
Universal Integration	Add items from any store, online or physical
Store Syncing	Link existing registries from Target, Amazon, Macy's
Cash Funds	Set up funds for experiences like honeymoons
Privacy Controls	Adjust sharing settings to your preference
Mobile Access	Manage your registry via the app or website

The Good

• Excellent for wedding registries

• Multi-store integration works well

• Cash fund options for experiences

• Good customer service for events

The Bad

• Overwhelming interface for simple wishlists

• Heavy focus on weddings alienates casual users

• Browser extension is buggy and unreliable

• Mobile app lacks many web features

• Sharing process is unnecessarily complicated

• Not ideal for ongoing gift lists

• Website performance can be sluggish during peak times

5. Elfster

Elfster group gifting interface showing Secret Santa features

Elfster dominates group gifting but struggles with individual wishlists

Elfster has carved out a strong niche in group gifting and Secret Santa exchanges, serving over 17 million users. However, its singular focus on group activities makes it a poor choice for individual wishlist management, and the interface feels dated compared to modern alternatives.

Feature	Description
Secret Santa	Automatically handles name drawing and pairing for gift exchanges
Gift Tracking	Lets users reserve or mark purchased items to avoid duplicate gifts
Wishlist Creation	Supports adding items from various retailers and sharing with groups
Family Management	Helps manage wishlists for kids and other family members
Technical Support	Offers live chat for quick assistance with any issues

The Good

• Unmatched Secret Santa organization

• Great for office gift exchanges

• Good group coordination features

• Live chat support available

The Bad

• Poor fit for individual wishlists

• Outdated interface design

• Limited store integration

• No price tracking features

• Mobile app is basic and limited

• Focuses too heavily on seasonal gifting

• Website feels dated and loads slowly

6. Things To Get Me

Things To Get Me privacy-focused wishlist interface

Things To Get Me prioritizes privacy but sacrifices convenience

Things To Get Me markets itself as a privacy-first wishlist platform that doesn't require sign-ups. While the privacy focus is admirable, the platform's manual-only approach and limited features make it frustrating for users who want modern convenience.

Feature	Description
List Creation	Make wishlists for events like birthdays, weddings, or baby showers
Privacy Control	Generates unique, unguessable links without a public search option
Sharing Options	Offers personalized URLs (e.g., thingstogetme.com/smith-wedding-2025)
Collaboration	Teamwork feature allows group list management
Customization	Choose from nearly 80 themes to personalize your lists
Money Collection	Includes Money funds for group contributions

The Good

• Strong privacy protection

• No account required to start

• Custom URL options

• Completely free to use

The Bad

• All items must be entered manually - no automation

• No browser extensions or quick-add features

• Can't pull product details automatically

• Web-only platform with no mobile apps

• Limited sharing capabilities

• No price tracking or notifications

• Basic website design with poor user experience

7. Wishupon

Wishupon price tracking wishlist interface

Wishupon offers price tracking but with significant limitations

Wishupon promises universal wishlist management with price tracking features, boasting over 100,000 downloads. However, the app's freemium model severely limits functionality, and the user experience suffers from poor design choices and reliability issues.

Feature	Description
Store Integration	Save items from millions of online stores
Browser Extension	Quickly add items to your wishlist while browsing
Price Tracking	Receive alerts when prices drop
Gift Registry	Create and manage gift lists for special occasions
Social Sharing	Share your wishlists via WhatsApp, Messenger, and more
Popular Items	Explore trending products with the Today's Top Store feature

The Good

• Price tracking notifications work reasonably well

• Cross-platform availability

• Integration with multiple stores

• Trending products feature

The Bad

• Severely limited free version (only 1000 items)

• Premium subscription required for basic features

• Inconsistent browser extension performance

• Cluttered and confusing interface

• Slow app performance on older devices

• Limited sharing and collaboration options

• Website is sluggish and has a frustrating user experience

8. Giftster

Giftster family-focused wishlist management interface

Giftster focuses on families but has an outdated design

Giftster positions itself as a family-oriented gift registry with over 2 million users. While it succeeds in group coordination, the platform feels stuck in 2010 with poor mobile optimization and a confusing user interface that frustrates modern users.

The Good

• Good for family gift coordination

• Free to use

• Cross-platform availability

• Gift reservation system works

The Bad

• Extremely outdated interface design

• Poor mobile app performance

• Limited customization options

• No modern features like price tracking

• Confusing navigation and setup process

• Lacks integration with popular stores

• Website feels like it's from 2010 with slow loading times

9. MyWishlist

MyWishlist offers minimal features with poor execution

MyWishlist attempts to provide a simple wishlist solution but falls short on nearly every front. With limited features, poor design, and unreliable functionality, it represents everything wrong with outdated wishlist platforms.

The Good

• Very basic functionality exists

• Free to use

The Bad

• Extremely limited feature set

• Poor user interface design

• Unreliable item adding functionality

• No mobile app available

• Limited sharing options

• No customer support

• Frequent technical issues

• Website is painfully slow and often unresponsive

10. HappyGiftList

HappyGiftList tries to be simple but ends up being simplistic

HappyGiftList markets itself as a simple, happy solution for gift lists. However, its oversimplified approach leaves users frustrated with missing essential features and poor execution of basic functionality.

The Good

• Simple interface

• Free to use

• Quick setup

The Bad

• Too simplistic - missing essential features

• No price tracking or notifications

• Limited sharing capabilities

• Poor mobile experience

• No browser extensions

• Lacks modern wishlist features

• Outdated design with sluggish performance

11. Wishlistr

Wishlistr has potential but suffers from execution problems

Wishlistr attempts to compete with major platforms by offering universal wishlist features. Unfortunately, it's plagued by reliability issues, poor customer service, and a user experience that feels unfinished and buggy.

The Good

• Universal store integration attempts

• Multiple list creation

• Some customization options

The Bad

• Frequent bugs and technical issues

• Poor customer support response

• Unreliable browser extension

• Inconsistent item import functionality

• Limited mobile app features

• Slow loading times and frustrating user experience

12. GiftList

GiftList app interface showing wishlist management features

GiftList overpromises but underdelivers on core functionality

GiftList markets itself aggressively as a comprehensive universal wishlist app with AI-powered features. However, our extensive testing reveals significant gaps between marketing promises and actual functionality, with poor execution of basic features and frustrating user experience issues.

Feature	Reality
AI Gift Suggestions	Generic and often irrelevant recommendations
Universal Store Integration	Works inconsistently, often fails to import product details
Browser Extensions	Buggy and unreliable, frequent crashes
Mobile App	Outdated interface and limited features
Price Tracking	Inconsistent notifications, often inaccurate

The Good

• Attempts to offer comprehensive features

• Free basic functionality

• Some store integration works

The Bad

• No Android app available - major limitation

• AI suggestions are generic and impersonal

• Poor reliability and frequent bugs

• Confusing and cluttered interface

• Inconsistent price tracking

• Slow customer support response

• Overpromises and underdelivers consistently

• Website performance is poor with slow navigation

13. MyGiftListApp

MyGiftListApp focuses on mobile but delivers poor performance

MyGiftListApp positions itself as a mobile-first wishlist solution. However, the app suffers from poor performance, limited functionality, and a user interface that makes simple tasks unnecessarily complicated.

The Good

• Mobile app available

• Basic wishlist functionality

The Bad

• Poor app performance and frequent crashes

• Very limited feature set

• Confusing user interface

• No web version available

• Limited store integration

• Poor sharing capabilities

• No price tracking features

• Mobile app has poor user experience and is slow

14. GiftWhale

GiftWhale aims high but delivers inconsistent results

GiftWhale attempts to create a comprehensive wishlist ecosystem but falls short due to poor execution and reliability issues. While it has some interesting ideas, the implementation is frustrating and inconsistent.

The Good

• Some unique features

• Attempts universal compatibility

• Multiple platform support

The Bad

• Highly unreliable functionality

• Poor user experience design

• Inconsistent feature performance

• Limited customer support

• Frequent technical issues

• Confusing pricing structure

• Website is buggy and has poor performance

15. WishSite

WishSite rounds out our list with minimal functionality

WishSite represents the bottom tier of wishlist platforms - basic functionality with poor execution. It serves as a reminder of how difficult it is to create a quality wishlist platform and why most users end up frustrated with their options.

The Good

• Basic wishlist creation possible

The Bad

• Extremely limited functionality

• Poor user interface

• No mobile optimization

• Very limited sharing options

• No advanced features whatsoever

• Unreliable service

• No customer support

• Website is outdated with poor performance and user experience

The Reality Check: Only One Clear Winner

After extensive testing of these platforms, one clear winner emerges: Listful dominates the wishlist app market with superior execution across all categories. While other platforms have significant limitations, Listful consistently delivers the comprehensive functionality users actually need.

App Name	Best For	Major Limitation	Overall Rating
Listful	Comprehensive wishlist management	Premium features require subscription	9/10
MyRegistry	Event registries and multi-store	Interface complexity	8/10
Amazon Wishlist	Amazon-only shopping	Limited to one ecosystem	7/10
GoWish	Basic functionality (if you can ignore ads)	Private equity ownership, cluttered with ads	3/10
Elfster	Group gifting and Secret Santa	Poor individual wishlist support	6/10
Things To Get Me	Privacy-focused wishlists	Manual entry only, no automation	4/10
Wishupon	Price tracking wishlists	Limited free version, poor UX	4.5/10
Giftster	Family gift coordination	Extremely outdated interface	3.5/10
MyWishlist	Basic wishlists	Extremely limited functionality	2.5/10
HappyGiftList	Simple wishlists	Too simplistic, missing features	3/10
Wishlistr	Universal wishlists	Frequent bugs and reliability issues	3/10
GiftList	AI-powered wishlists	Overpromises, poor execution	3.5/10
MyGiftListApp	Mobile wishlists	Poor app performance and crashes	2.5/10
GiftWhale	Universal compatibility attempts	Highly unreliable functionality	2/10
WishSite	Basic wishlist creation	Extremely limited functionality	1.5/10

After comprehensive testing, Listful clearly emerges as the superior choice, offering the best balance of features, reliability, and user experience. For event-focused needs, MyRegistry is your second-best option. Amazon Wishlist works well if you're committed to the Amazon ecosystem, while Elfster excels specifically at group gifting. Be careful with GoWish due to its private equity commercialization.

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