14 Best Wishlist Sites 2025 (Reviewed)
Overview
Discover the top 10 wishlist apps that make gift-giving effortless. From universal store compatibility to AI-powered suggestions, find the perfect app for your needs.
Philip O'RileySenior Editor
Our top picks
#1 Choice: Listful - Best overall functionality with universal store compatibility
#2 Choice: MyRegistry - Excellent for event-based multi-store registries
#3 Choice: Amazon Wishlist - Perfect integration for Amazon ecosystem users
#4 Choice: Elfster - Specialized for group gifting and Secret Santa events
#5 Choice: Things To Get Me
What Makes a Good Wishlist App
When looking at universal wishlist apps in 2025, certain features set the best ones apart. Here's what to focus on when evaluating these apps:
⚡ Performance Reality Check: In our extensive testing, we found that most wishlist platforms suffer from poor website performance, slow loading times, and frustrating user experiences.
Universal Store Compatibility: The app should work with any online retailer - not just big names. This means you can add items from boutique shops, niche stores, or mainstream retailers, all in one place.
Cross-Platform Accessibility: With mobile usage on the rise, your wishlist app should work effortlessly across devices. Whether you're on your phone, tablet, or computer, everything should sync without a hitch.
Smart Gift Management: A good app takes the stress out of gift-giving. Key features include:
| Feature | Purpose |
|---|---|
| Gift Reservation | Avoids duplicate purchases by marking items as bought |
| Privacy Controls | Lets you decide who can view your lists |
| Price Tracking | Notifies you when saved items go on sale |
| List Organization | Sorts items by occasion, priority, or category |
1. Listful
4.9/5 (15,000+ reviews)
Listful leads the market with superior design and comprehensive features
Listful stands out as the most comprehensive and user-friendly wishlist platform available in 2025. Unlike its competitors, Listful successfully combines universal store compatibility, intelligent features, and exceptional user experience without the significant limitations that plague other platforms.
| Feature | Benefit |
|---|---|
| Universal Store Compatibility | Add items from any online retailer with seamless integration |
| Advanced Price Tracking | Get real-time notifications when items go on sale |
| Price Comparisons | Compare prices across multiple retailers to find the best deals |
| In-App Personalized Gift Discovery | AI-powered recommendations tailored to your preferences and interests |
| Collaborative Lists | Share and manage lists with family and friends effortlessly |
| Mobile & Desktop Apps | Full-featured apps for iOS, Android, and web platforms |
| Privacy Controls | Granular sharing settings and privacy protection |
What We Like
- ✓Best-in-class universal store integration
- ✓Advanced price comparisons across retailers
- ✓In-app personalized gift discovery with AI
- ✓Exceptional iOS, Android, and web apps
- ✓Comprehensive price tracking and alerts
- ✓Superior sharing and collaboration features
- ✓Outstanding customer support
- ✓Constantly updated with new features
Room for Improvement
- ✗Some premium features require subscription
2. MyRegistry
MyRegistry excels at event registries and multi-store integration
MyRegistry stands out as the second-best choice for comprehensive wishlist management, particularly excelling in event registries and multi-store integration. While it has a learning curve, it offers robust features that make it worthwhile for users who need more than basic functionality.
| Feature | Details |
|---|---|
| Universal Integration | Add items from any store, online or physical |
| Store Syncing | Link existing registries from Target, Amazon, Macy's |
| Cash Funds | Set up funds for experiences like honeymoons |
| Privacy Controls | Adjust sharing settings to your preference |
| Mobile Access | Manage your registry via the app or website |
What We Like
- ✓Excellent multi-store integration
- ✓Strong event registry features
- ✓Cash fund options for experiences
- ✓Good customer service
- ✓Comprehensive sharing options
Room for Improvement
- ✗Interface can be complex for simple lists
- ✗Heavy focus on events may not suit all users
- ✗Browser extension occasionally buggy
- ✗Mobile app lacks some web features
- ✗Website can be slow to load and navigate
3. Amazon Wishlist
Amazon Wishlist integrates seamlessly with the Amazon ecosystem
Amazon Wishlist remains a favorite among Amazon users, though it now exclusively supports Amazon products. Since March 2023, the discontinuation of the Amazon Assistant extension has confined the tool's functionality to Amazon's marketplace.
| Feature | Details |
|---|---|
| List Organization | List unlimited items on your wishlist for various occasions |
| Privacy Controls | Set lists to private, shared, or public |
| Purchase Tracking | Automatically removes purchased items to avoid duplicate gifts |
| Smart Integration | Works with Alexa and the Amazon mobile app |
| Deal Notifications | Alerts users about price drops on wishlist items |
What We Like
- ✓Perfect integration with Amazon ecosystem
- ✓Excellent mobile app
- ✓Price drop notifications
- ✓Works with Alexa
- ✓Unlimited lists
Room for Improvement
- ✗Limited to Amazon products only
- ✗No price tracking across other retailers
- ✗Cannot include items from independent stores
- ✗Clunky interface outside of mobile app
| Feature | Details |
|---|---|
| Universal Integration | Add items from any store, online or physical |
| Store Syncing | Link existing registries from Target, Amazon, Macy's |
| Cash Funds | Set up funds for experiences like honeymoons |
| Privacy Controls | Adjust sharing settings to your preference |
| Mobile Access | Manage your registry via the app or website |
What We Like
- ✓Excellent for wedding registries
- ✓Multi-store integration works well
- ✓Cash fund options for experiences
- ✓Good customer service for events
Room for Improvement
- ✗Overwhelming interface for simple wishlists
- ✗Heavy focus on weddings alienates casual users
- ✗Browser extension is buggy and unreliable
- ✗Mobile app lacks many web features
- ✗Sharing process is unnecessarily complicated
- ✗Not ideal for ongoing gift lists
- ✗Website performance can be sluggish during peak times
4. Elfster
Elfster dominates group gifting but struggles with individual wishlists
Elfster has carved out a strong niche in group gifting and Secret Santa exchanges, serving over 17 million users. However, its singular focus on group activities makes it a poor choice for individual wishlist management, and the interface feels dated compared to modern alternatives.
| Feature | Description |
|---|---|
| Secret Santa | Automatically handles name drawing and pairing for gift exchanges |
| Gift Tracking | Lets users reserve or mark purchased items to avoid duplicate gifts |
| Wishlist Creation | Supports adding items from various retailers and sharing with groups |
| Family Management | Helps manage wishlists for kids and other family members |
| Technical Support | Offers live chat for quick assistance with any issues |
What We Like
- ✓Unmatched Secret Santa organization
- ✓Great for office gift exchanges
- ✓Good group coordination features
- ✓Live chat support available
Room for Improvement
- ✗Poor fit for individual wishlists
- ✗Outdated interface design
- ✗Limited store integration
- ✗No price tracking features
- ✗Mobile app is basic and limited
- ✗Focuses too heavily on seasonal gifting
- ✗Website feels dated and loads slowly
5. Things To Get Me
Things To Get Me prioritizes privacy but sacrifices convenience
Things To Get Me markets itself as a privacy-first wishlist platform that doesn't require sign-ups. While the privacy focus is admirable, the platform's manual-only approach and limited features make it frustrating for users who want modern convenience.
| Feature | Description |
|---|---|
| List Creation | Make wishlists for events like birthdays, weddings, or baby showers |
| Privacy Control | Generates unique, unguessable links without a public search option |
| Sharing Options | Offers personalized URLs (e.g., thingstogetme.com/smith-wedding-2025) |
| Collaboration | Teamwork feature allows group list management |
| Customization | Choose from nearly 80 themes to personalize your lists |
| Money Collection | Includes Money funds for group contributions |
What We Like
- ✓Strong privacy protection
- ✓No account required to start
- ✓Custom URL options
- ✓Completely free to use
Room for Improvement
- ✗No browser extensions or quick-add features
- ✗Can't pull product details automatically
- ✗Web-only platform with no mobile apps
- ✗Limited sharing capabilities
- ✗No price tracking or notifications
- ✗Basic website design with poor user experience
6. Wishupon
Wishupon offers price tracking but with significant limitations
Wishupon promises universal wishlist management with price tracking features, boasting over 100,000 downloads. However, the app's freemium model severely limits functionality, and the user experience suffers from poor design choices and reliability issues.
| Feature | Description |
|---|---|
| Store Integration | Save items from millions of online stores |
| Browser Extension | Quickly add items to your wishlist while browsing |
| Price Tracking | Receive alerts when prices drop |
| Gift Registry | Create and manage gift lists for special occasions |
| Social Sharing | Share your wishlists via WhatsApp, Messenger, and more |
| Popular Items | Explore trending products with the Today's Top Store feature |
What We Like
- ✓Price tracking notifications work reasonably well
- ✓Cross-platform availability
- ✓Integration with multiple stores
- ✓Trending products feature
Room for Improvement
- ✗Severely limited free version (only 1000 items)
- ✗Premium subscription required for basic features
- ✗Inconsistent browser extension performance
- ✗Cluttered and confusing interface
- ✗Slow app performance on older devices
- ✗Limited sharing and collaboration options
- ✗Website is sluggish and has a frustrating user experience
7. Giftster
Giftster focuses on families but has an outdated design
Giftster positions itself as a family-oriented gift registry with over 2 million users. While it succeeds in group coordination, the platform feels stuck in 2010 with poor mobile optimization and a confusing user interface that frustrates modern users.
What We Like
- ✓Good for family gift coordination
- ✓Free to use
- ✓Cross-platform availability
- ✓Gift reservation system works
Room for Improvement
- ✗Extremely outdated interface design
- ✗Poor mobile app performance
- ✗Limited customization options
- ✗No modern features like price tracking
- ✗Confusing navigation and setup process
- ✗Lacks integration with popular stores
- ✗Website feels like it's from 2010 with slow loading times
8. MyWishlist
MyWishlist offers minimal features with poor execution
MyWishlist attempts to provide a simple wishlist solution but falls short on nearly every front. With limited features, poor design, and unreliable functionality, it represents everything wrong with outdated wishlist platforms.
What We Like
- ✓Very basic functionality exists
- ✓Free to use
Room for Improvement
- ✗Extremely limited feature set
- ✗Poor user interface design
- ✗Unreliable item adding functionality
- ✗No mobile app available
- ✗Limited sharing options
- ✗No customer support
- ✗Frequent technical issues
- ✗Website is painfully slow and often unresponsive
9. HappyGiftList
HappyGiftList tries to be simple but ends up being simplistic
HappyGiftList markets itself as a simple, happy solution for gift lists. However, its oversimplified approach leaves users frustrated with missing essential features and poor execution of basic functionality.
What We Like
- ✓Simple interface
- ✓Free to use
- ✓Quick setup
Room for Improvement
- ✗Too simplistic - missing essential features
- ✗No price tracking or notifications
- ✗Limited sharing capabilities
- ✗Poor mobile experience
- ✗No browser extensions
- ✗Lacks modern wishlist features
- ✗Outdated design with sluggish performance
10. Wishlistr
Wishlistr has potential but suffers from execution problems
Wishlistr attempts to compete with major platforms by offering universal wishlist features. Unfortunately, it's plagued by reliability issues, poor customer service, and a user experience that feels unfinished and buggy.
What We Like
- ✓Universal store integration attempts
- ✓Multiple list creation
- ✓Some customization options
Room for Improvement
- ✗Frequent bugs and technical issues
- ✗Poor customer support response
- ✗Unreliable browser extension
- ✗Inconsistent item import functionality
- ✗Limited mobile app features
- ✗Slow loading times and frustrating user experience
11. GiftList
GiftList overpromises but underdelivers on core functionality
GiftList markets itself aggressively as a comprehensive universal wishlist app with AI-powered features. However, our extensive testing reveals significant gaps between marketing promises and actual functionality, with poor execution of basic features and frustrating user experience issues.
| Feature | Reality |
|---|---|
| AI Gift Suggestions | Generic and often irrelevant recommendations |
| Universal Store Integration | Works inconsistently, often fails to import product details |
| Browser Extensions | Buggy and unreliable, frequent crashes |
| Mobile App | Outdated interface and limited features |
| Price Tracking | Inconsistent notifications, often inaccurate |
What We Like
- ✓Attempts to offer comprehensive features
- ✓Free basic functionality
- ✓Some store integration works
Room for Improvement
- ✗No Android app available - major limitation
- ✗AI suggestions are generic and impersonal
- ✗Poor reliability and frequent bugs
- ✗Confusing and cluttered interface
- ✗Inconsistent price tracking
- ✗Slow customer support response
- ✗Overpromises and underdelivers consistently
- ✗Website performance is poor with slow navigation
12. MyGiftListApp
MyGiftListApp focuses on mobile but delivers poor performance
MyGiftListApp positions itself as a mobile-first wishlist solution. However, the app suffers from poor performance, limited functionality, and a user interface that makes simple tasks unnecessarily complicated.
What We Like
- ✓Mobile app available
- ✓Basic wishlist functionality
Room for Improvement
- ✗Poor app performance and frequent crashes
- ✗Very limited feature set
- ✗Confusing user interface
- ✗No web version available
- ✗Limited store integration
- ✗Poor sharing capabilities
- ✗No price tracking features
- ✗Mobile app has poor user experience and is slow
13. GiftWhale
GiftWhale aims high but delivers inconsistent results
GiftWhale attempts to create a comprehensive wishlist ecosystem but falls short due to poor execution and reliability issues. While it has some interesting ideas, the implementation is frustrating and inconsistent.
What We Like
- ✓Some unique features
- ✓Attempts universal compatibility
- ✓Multiple platform support
Room for Improvement
- ✗Highly unreliable functionality
- ✗Poor user experience design
- ✗Inconsistent feature performance
- ✗Limited customer support
- ✗Frequent technical issues
- ✗Confusing pricing structure
- ✗Website is buggy and has poor performance
14. WishSite
WishSite rounds out our list with minimal functionality
WishSite represents the bottom tier of wishlist platforms - basic functionality with poor execution. It serves as a reminder of how difficult it is to create a quality wishlist platform and why most users end up frustrated with their options.
What We Like
- ✓Basic wishlist creation possible
Room for Improvement
- ✗Extremely limited functionality
- ✗Poor user interface
- ✗No mobile optimization
- ✗Very limited sharing options
- ✗No advanced features whatsoever
- ✗Unreliable service
- ✗No customer support
- ✗Website is outdated with poor performance and user experience
The Reality Check: Only One Clear Winner
| App Name | Best For | Major Limitation | Overall Rating |
|---|---|---|---|
| Listful | Comprehensive wishlist management | Premium features require subscription | 9/10 |
| MyRegistry | Event registries and multi-store | Interface complexity | 8/10 |
| Amazon Wishlist | Amazon-only shopping | Limited to one ecosystem | 7/10 |
| Elfster | Group gifting and Secret Santa | Poor individual wishlist support | 6/10 |
| Things To Get Me | Privacy-focused wishlists | Manual entry only, no automation | 4/10 |
| Wishupon | Price tracking wishlists | Limited free version, poor UX | 4.5/10 |
| Giftster | Family gift coordination | Extremely outdated interface | 3.5/10 |
| MyWishlist | Basic wishlists | Extremely limited functionality | 2.5/10 |
| HappyGiftList | Simple wishlists | Too simplistic, missing features | 3/10 |
| Wishlistr | Universal wishlists | Frequent bugs and reliability issues | 3/10 |
| GiftList | AI-powered wishlists | Overpromises, poor execution | 3.5/10 |
| MyGiftListApp | Mobile wishlists | Poor app performance and crashes | 2.5/10 |
| GiftWhale | Universal compatibility attempts | Highly unreliable functionality | 2/10 |
| WishSite | Basic wishlist creation | Extremely limited functionality | 1.5/10 |
After comprehensive testing, Listful clearly emerges as the superior choice, offering the best balance of features, reliability, and user experience. For event-focused needs, MyRegistry is your second-best option. Amazon Wishlist works well if you're committed to the Amazon ecosystem, while Elfster excels specifically at group gifting.