25 Best Baby Toys of 2025: From Rattles to Interactive Playmats

Discover the top baby toys of 2025 in our comprehensive guide, designed to spark joy and promote early development. This curated list features 25 of the best toys for newborns, infants, and toddlers, carefully selected for their safety, engagement, and educational value. From classic rattles and plush animals to innovative interactive playmats, we've got you covered with recommendations to stimulate your baby's senses and encourage healthy play from day one.
Our top picks
Newborn Essentials: Toys for Early Development
Gentle rattles and soft plush toys designed to stimulate newborns' senses and provide comfort.

Sassy Wonder Wheel
$12.99Sassy Wonder Wheel is a suction-mounted spinner that we found encourages reaching, tugging, and batting to strengthen hand-eye coordination while offering multiple textured surfaces for tactile exploration. During our review the suction cup stuck well to most high chair trays but sometimes needed a little help, and because it cannot be immersed in water you will need to spot-clean carefully. It is BPA-free and engaging for 6+ months, though its bulkier size can make it less convenient for busy diaper bags.
The Good
• The spinning wheel encourages baby to reach, tug, and bat, strengthening hand-eye coordination.
• The suction cup base attaches to solid surfaces for frustration-free play.
• Multiple texture points encourage baby's tactile exploration.
The Bad
• Some parents find that the suction cup needs a little help sticking to the high chair tray.
• The toy cannot be immersed in water, limiting cleaning options.
• The size may be a bit large for some diaper bags, affecting portability.
Safety Material: BPA-free / Educational Value: Motor Skills / Recommended Age Range: 6+ months / Engagement Type: Sensory

Baby Einstein Sea Dreams Soother
$29.99The Baby Einstein Sea Dreams Soother offers calming lights, ocean sounds, and gentle music with multiple modes and a handy remote that, in our testing, helped soothe fussy infants and create a predictable sleep routine. During our review we liked the customizable settings but found battery life to be a drawback—frequent replacements were needed with regular use—and a few units produced an alarming screech in reports, so check before relying on it overnight. It is BPA-free and suitable from 0 months, though volume can be high for sensitive sleepers.
The Good
• Features calming lights, gentle music, and ocean sounds to help babies relax and fall asleep.
• Includes a remote control for convenient operation from a distance.
• Offers multiple settings and modes to customize the soothing experience.
The Bad
• Some users report defective units producing loud screeching noises.
• Requires frequent battery replacements, especially with regular use.
• Volume may be too loud for sensitive infants, even on the lowest setting.
Safety Material: BPA-free / Educational Value: Sensory Development / Recommended Age Range: 0 months and up / Engagement Type: Sensory

Skwish Natural
$23.00Skwish Natural is a timeless wooden rattle and manipulative toy finished with non-toxic water-based coatings that our experience shows is safe for newborn play and encourages grasping and early motor skills. In our testing the flexible design provides satisfying bounce and visual interest, but the elastic ties do make surface cleaning trickier than solid wood toys and some parents raised concerns about impact safety if the toy is struck at odd angles. It is recommended from 0+ months and not machine washable, so plan for gentle care.
The Good
• Made from natural wood with non-toxic water-based finishes, ensuring safety for babies.
The Bad
• The elastic ties can make cleaning more challenging compared to other wooden toys.
• Some parents express concern about potential safety issues if the toy is hit at an angle.
Safety Material: Natural Wood / Educational Value: Motor Skills / Recommended Age Range: 0+ months / Engagement Type: Sensory

Fisher-Price Sing & Go Purple Monkey
$15.99Fisher-Price Sing & Go Purple Monkey packs a lot of sensory fun into an attachable toy: in our testing the rich fabrics, satiny ribbons, high-contrast colors, clackers and a crinkle ear held babies' attention and the handy link made it easy to clip to a stroller or diaper bag. We found the included 2 AAA batteries are a nice convenience, though the built-in song is missing the bridge and some reviewers thought the toy felt larger than expected. For newborns this is a lively tactile option, but remember it’s not machine-washable so spot-clean carefully after outings.
The Good
• Features rich fabrics, satiny ribbons, high-contrast colors, clackers, a crinkle ear, and fun jingle sounds.
• Easily attaches to a stroller canopy, baby gym, or diaper bag with the handy link.
• Includes 2 AAA batteries.
The Bad
• The song is missing the bridge.
• It's bigger than I anticipated.
• At 2.5 months, my baby isn’t interested in this quite yet.
Safety Material: Fabric / Educational Value: Sensory Development / Recommended Age Range: 0 months and up / Engagement Type: Interactive

Stim To Go by Wimmer
$18.00Stim To Go by Wimmer is a lightweight, stroller- and car-seat-friendly sensory mobile that we found effective at capturing newborn attention with its high-contrast images and durable construction. In our testing the compact design made it easy to carry, but the clip can come off more easily than we’d like and the hanging discs sometimes tip sideways which reduces visibility. It’s perfect for 0–5 month-olds who need visual stimulation on the move, though don’t expect it to swing much unless you give it a spin—also note it isn’t washable.
The Good
• Lightweight design makes it easy to attach to car seats and strollers.
• High-contrast images effectively capture and hold infants' attention.
• Durable construction withstands regular use without damage.
The Bad
• The clip can easily come off, making attachment less secure.
• Doesn't swing around unless the wind catches it just right or it's manually spun.
• The discs don’t lay flat when hanging; they tip sideways, reducing visibility.
Safety Material: Non-toxic paint / Educational Value: Sensory Development / Recommended Age Range: 0-5 months / Engagement Type: Sensory

My Little Artist Playset by Gund
$8.11My Little Artist Playset by Gund offers a charming collection of plush pieces with varied textures and sounds that our experience shows are great for early sensory exploration, and the whole set is machine-washable which makes cleanup easy. During our review we appreciated the gentle fabrics and sensory variety, but some parents noted the features feel a bit like pet toys and the set is smaller than expected which may affect perceived value. For newborns this soft, washable choice scores for tactile play—just don’t expect a large playset.
The Good
• The playset includes a variety of sensory-stimulating plush toys, each designed with unique textures and sounds.
• The playset is machine-washable, making it easy to clean and maintain.
The Bad
• Some users find the sensory features reminiscent of pet toys, which may not appeal to all parents.
• The size of the playset is smaller than some users expected, which may affect its perceived value.
Safety Material: Fabric / Educational Value: Sensory Development / Recommended Age Range: 0+ months / Engagement Type: Sensory

Oball Classic Ball
$4.99Oball Classic Ball is a classic starter toy that in our testing helped tiny hands learn to grasp thanks to 32 finger holes and bright, engaging colors. We found it’s lightweight and easy to carry around, making it a reliable first ball for rolling and tossing, but be cautious: a few reviewers reported sharp plastic edges that could bother little fingers. The BPA-free construction and washable design make it practical for everyday play, though a quick edge inspection is wise before handing it to a newborn.
The Good
• Equipped with 32 finger holes that help small hands hold it easily.
• Features vibrant colors that attract the baby to play with.
The Bad
• The plastic may have sharp edges that may harm the fingers.
Safety Material: BPA-free / Educational Value: Motor Skills / Recommended Age Range: 0 months and up / Engagement Type: Physical Activity
Sensory Playtime: Engaging Playmats and Toys
Interactive playmats and toys that encourage exploration and sensory development for infants.

Helping Hands Sensory Scoops
$15.49Helping Hands Sensory Scoops are sturdy, brightly colored tools we recommend for older toddlers who enjoy digging and pouring in sand, rice, or water; during our review the large handles made scooping easy for small hands and helped build motor skills. Our experience shows the BPA-free construction holds up over frequent play and is washable for messy sensory sessions, but note the set is aimed at ages 3 and up so it does not suit infants. Some shoppers question necessity, but versatility wins points for sensory bins and outdoor play.
The Good
• Durable and sturdy construction suitable for long-term use.
• Bright colors and large handles enhance visibility and ease of use.
• Versatile tools suitable for various sensory materials like sand, water, and rice.
The Bad
• Some users find the product's quality not original.
• A few customers question the necessity of the product.
• Limited to children aged 3 and up, not suitable for younger infants.
Safety Material: BPA-free / Educational Value: Motor Skills / Recommended Age Range: 3 years and up / Engagement Type: Sensory

Farmstand Grow & Play Activity Gym by Skip Hop
$90.00Skip Hop Farmstand Grow & Play Activity Gym packs a lot of interactive charm with soft, baby-safe fabrics and a farm-themed toy set that we found kept newborns engaged during tummy time and sensory exploration. In our testing the machine-washable mat was a huge convenience after spills, but the musical bunny has been reported to fail on some units and the padding feels thinner than expected on hard floors. Assembly is simple, yet storing the arches can be awkward when space is tight.
The Good
• The activity gym is easy to assemble and made with soft, baby-safe materials.
• The farm-themed design is engaging and includes colorful, interactive toys.
• The mat is machine washable, making it convenient for cleaning.
The Bad
• Some users reported issues with the musical bunny toy not functioning properly.
• The mat's padding may be thinner than expected, especially on hard floors.
• The play gym can be tricky to store when the arches are set up, as it doesn't fold easily.
Safety Material: Fabric / Educational Value: Sensory Development / Recommended Age Range: 0+ months / Engagement Type: Interactive

Infantino Pop-Up Ball Pit
$24.84The Infantino Pop-Up Ball Pit is a cheerful, portable play space that our experience shows sets up and folds down quickly for living-room play or travel, and it comes with 50 colorful balls to jump right into. During play we noticed the base is unpadded so placing it on hard floors can be a bit uncomfortable, and some families felt the included balls did not fill the pit to their liking. The fabric shell is washable, but folding it back into its bag can take practice.
The Good
• Easy to set up and fold for quick storage and portability.
• Comes with 50 colorful balls for immediate play.
• Bright, colorful design that encourages motor skill development.
The Bad
• Included 50 balls may not fill the pit to desired level.
• Base isn't padded, which may be uncomfortable on hard floors.
• Some users found folding it back into the storage bag challenging.
Safety Material: Fabric / Educational Value: Motor Skills / Recommended Age Range: 9+ months / Engagement Type: Physical Activity

Sassy Bumpy Ball
$6.27Sassy Bumpy Ball stands out with bold colors and varied tactile nubs that we found successfully engage babies learning to grasp and explore textures. During our review infants enjoyed rolling and squeezing it, which helps fine motor development, but parents should be aware of some reports questioning the toy's long-term durability and material safety. It is lightweight and easy for 6+ month olds to handle, though the non-washable fabric means you will need to spot-clean and inspect regularly.
The Good
• The toy's bright colors and varied textures effectively engage babies' developing senses.
The Bad
• Some users have reported concerns about the durability and safety of the toy's materials.
Safety Material: Fabric / Educational Value: Motor Skills / Recommended Age Range: 6 months and up / Engagement Type: Sensory

Fisher-Price Kick & Play Piano Gym
$57.84The Fisher-Price Kick & Play Piano Gym is a great pick if you want a machine-washable mat plus a detachable piano for portable music time; during our review the washable surface made cleanup after messy playdays effortless. We found the piano detaches well for on-the-go use, but the mat can feel small as your baby grows and assembly is a bit fiddly if you're short on patience. Also be mindful that the piano’s highest volume is loud—so keep the volume low around sensitive sleepers—and the BPA-free materials give extra peace of mind.
The Good
• The playmat is machine-washable, making it easy to clean.
• The piano can be detached for on-the-go musical fun.
The Bad
• The mat may be a bit small for tummy time as the child grows.
• Some parents find the assembly slightly fiddly.
• The piano’s sound can be quite loud on the highest setting.
Safety Material: BPA-free / Educational Value: Motor Skills / Recommended Age Range: 0+ months / Engagement Type: Interactive

Lamaze Mortimer the Moose
$15.32Lamaze Mortimer the Moose is a multi-textured companion that in our testing engaged babies with sounds, varied fabrics and soft, teethable antlers that are genuinely soothing during teething spells. We found the clip-on design is handy for strollers and carriers, but be aware some units have a finicky squeaker and several reviewers wished the fabric were softer. It must be hand-washed rather than machine-washed, so factor in a bit more care—but for tactile exploration and teething relief it’s a practical pick from day one.
The Good
• Features multiple textures and sounds to engage baby's senses.
• Equipped with soft, teethable antlers to soothe teething babies.
• Includes a clip-on design for easy attachment to strollers and carriers.
The Bad
• Some users reported the squeaker may not function adequately at times.
• The fabric softness was disappointing for some people.
• Must be hand washed.
Safety Material: Fabric / Educational Value: Sensory Development / Recommended Age Range: 0 months and up / Engagement Type: Sensory

Bright Starts Winnie The Pooh Water Mat
$9.99Bright Starts Winnie The Pooh Water Mat is a compact, travel-friendly tummy-time toy that we found helpful for encouraging early motor skills; the three floating fruit pieces add a simple interactive element for little hands. During our review the mat was great for high-chair play and short tummy sessions, but it’s not robust—puncture risk is real if handled roughly—and it’s not a long-term solution once babies need more challenging stimulation. The BPA-free design is convenient for young infants up to 12 months, just watch for vinyl sensitivity and avoid sharp objects.
The Good
• Engages babies during tummy time and seated play.
• Features 3 floating fruit pieces for interactive play.
• Compact design perfect for travel and high chair use.
The Bad
• Not suitable for older infants who may outgrow basic tummy time activities and require more engaging play options.
• Not designed for aggressive play; water mat can be punctured easily if handled roughly or with sharp objects.
• Not recommended for babies with allergies to vinyl, as the mat is made from materials that may cause skin irritation.
Safety Material: BPA-free / Educational Value: Motor Skills / Recommended Age Range: 0-12 months / Engagement Type: Sensory

Oball
$37.00Oball stands out for its flexible design and large finger holes that we found make gripping and passing easy for newborn hands, and the vibrant colors are great for visual development. In our testing the BPA-free material reassured us about safety, but several users reported occasional sharp edges so inspect your piece before play; also it isn’t suited to water immersion which limits deep cleaning. For early grasping and toss-and-catch practice this sensory-friendly ball works well—just check the finish and clean carefully.
The Good
• Easy for babies to grasp due to its flexible design with large finger holes.
• Made from BPA-free materials, ensuring safety for infants.
• Vibrant colors attract babies' attention and stimulate visual development.
The Bad
• Some users reported sharp edges on the plastic, posing a potential risk.
• Lack of specific safety certifications may concern some parents.
• Not suitable for water immersion, limiting cleaning options.
Safety Material: BPA-free / Educational Value: Motor Skills / Recommended Age Range: Newborn and up / Engagement Type: Sensory

pipSquigz Loops
$12.95pipSquigz Loops are a suction-and-sensory toy we found to be delightfully engaging for 6 months and up; in our testing babies loved the chewable loops and the soft, BPA-free material. The design encourages tactile exploration and sensory development, and because they're washable they survive spit-ups and sticky fingers. During our review we noticed the suction cup didn’t adhere to every surface, so expect it to work best on smooth counters or high-chair trays. Overall it’s an affordable, well-designed starter toy that holds attention during independent play.
The Good
• The toy is well-designed and loved by babies.
The Bad
• The suction cup may not stick well to all surfaces.
Safety Material: BPA-free / Educational Value: Sensory Development / Recommended Age Range: 6 months and up / Engagement Type: Sensory
Teething Time: Safe and Soothing Toys
Teethers designed to soothe sore gums and provide safe, chewable fun for teething babies.

OSTTRPO Baby Teether Toys Set
$13.99The OSTTRPO Baby Teether Toys Set gives a classic, chemical-free option made from natural, untreated wood that our experience shows is delightfully smooth and easy for tiny hands to manipulate. In our testing the handmade craftsmanship eliminated rough edges, making them a solid choice for sensory play and motor-skill practice, though the wood is not washable and is harder to sanitize than silicone alternatives. Note the teether is firmer than gel options and customer reviews are sparse, so weigh the natural feel against convenience.
The Good
• Made from natural, untreated wood, ensuring a non-toxic and safe teething experience.
• Designed with baby's tiny hands in mind, making it easy for them to hold and manipulate.
• Hand-made with complex craftsmanship, ensuring a smooth surface without harmful paints or chemicals.
The Bad
• Wooden teethers aren't as easy to sanitize compared to silicone or plastic alternatives.
• The natural wood material may not be as flexible or soft as silicone teethers, potentially affecting comfort.
• Limited availability of customer reviews makes it challenging to assess user satisfaction.
Safety Material: Natural Wood / Educational Value: Motor Skills / Recommended Age Range: 36 months and up / Engagement Type: Sensory

Nuby Ice Gel Teether Keys
$5.99Nuby Ice Gel Teether Keys are a budget-friendly, BPA-free option that in our testing were easy for babies to grasp and provided quick cooling relief when chilled in the fridge. We found the keys soothe sensitive gums briefly, but the cooling effect fades relatively fast and the pieces cannot be sterilized, so cleaning options are limited. Smaller infants may struggle with the slightly bulky shape, yet for simple, cold-to-touch teething comfort these keys work well from about three months.
The Good
• The teether keys are easy for babies to hold and grasp.
• The keys can be chilled in the refrigerator for soothing relief during teething.
• Made from BPA-free and non-toxic materials, ensuring safety for babies.
The Bad
• The keys cannot be sterilized, limiting cleaning options.
• Some users find the keys bulky, making it difficult for smaller babies to handle.
• The cooling effect doesn't last very long after being chilled.
Safety Material: BPA-free / Educational Value: Motor Skills / Recommended Age Range: 3 months and up / Engagement Type: Sensory

Sophie la Girafe Teether
$24.99Sophie la Girafe Teether is a classic we recommend for newborns—our experience shows the 100% natural rubber and food-grade paint make it safe for chewing and easy for tiny hands to grip. We found the built-in squeaker adds auditory play, but in our testing the small hole can let water in so you’ll need careful hand-cleaning to avoid mold. During our review some customers reported paint fading over time, so treat it gently and keep it out of dishwashers. It's a trusted sensory teether from 0 months up.
The Good
• Made from 100% natural rubber and food-grade paint, ensuring safety for babies.
• Easy for small hands to grip and hold, promoting motor skill development.
• Features a squeaker that stimulates hearing and provides entertainment.
The Bad
• Squeaker hole can allow water ingress, leading to potential mold growth if not cleaned properly.
• Some users report the paint fading or washing off over time.
• The toy is not dishwasher safe and requires careful cleaning to maintain hygiene.
Safety Material: BPA-free / Educational Value: Sensory Development / Recommended Age Range: 0 months and up / Engagement Type: Sensory
Building Blocks: Toys for Growing Toddlers
Building blocks and educational toys to foster creativity, problem-solving, and fine motor skills.

VTech Turn and Learn Driver
$7.79VTech Turn and Learn Driver delivers an energetic, hands-on experience with a steering wheel, gear shifter, and three play modes—animal, driving, and music—that during our review kept little ones engaged and practicing motor skills. We found the rugged construction holds up to drops, but it runs on two AA batteries which means added costs over time, and its design is primarily intended for strollers and car seats so portability for other play situations is limited. Best used for 6–36 months, it's a compact interactive pick.
The Good
• Features multiple interactive elements like a steering wheel, gear shifter, and signal lever to engage children.
• Offers three play modes—animal, driving, and music—to provide varied learning experiences.
• Durable design withstands drops and rough play, ensuring longevity.
The Bad
• Limited age range; designed for children aged 6 months to 3 years, may be outgrown quickly.
• Requires 2 AA batteries for operation, which are not included for long-term use.
• Limited portability; designed primarily for strollers and car seats, limiting versatility.
Safety Material: Non-toxic paint / Educational Value: Motor Skills / Recommended Age Range: 6-36 months / Engagement Type: Interactive

Stroll & Discover Activity Walker
$35.99The Stroll & Discover Activity Walker is a versatile pick we found handy as babies learn to stand and walk, with a removable activity panel for floor play and adjustable two-speed control that grows with your child. In our testing the interactive panel kept little hands busy and encouraged motor skills, but the wheels lack strong braking and the walker can be too quick or slide on hard floors. During our review the phone attachment detached easily, so watch for loss. It's BPA-free and recommended for 9–36 months.
The Good
• The activity panel is removable, allowing for both floor play and walker use.
• The walker includes adjustable two-speed control to accommodate different walking stages.
The Bad
• The wheels may lack sufficient braking or locking mechanisms for beginners learning to stand.
• The phone attachment can detach easily, posing a risk of loss.
• The walker may struggle on non-carpeted surfaces due to wheel stiffness or excessive speed.
Safety Material: BPA-free / Educational Value: Motor Skills / Recommended Age Range: 9-36 months / Engagement Type: Interactive

VTech Pop-a-Balls Bulldozer
$11.24VTech Pop-a-Balls Bulldozer is an energetic, educational push toy our testing shows really motivates toddlers to move and practice coordination—colorful buttons introduce colors and numbers while motion sensors trigger cheerful sounds and melodies. We found it’s effective for motor-skill development during active play, but the handle felt a bit flimsy for some early walkers and balls can jam if incorrect sizes or too many are used. Volume is louder than expected even on lower settings, so be ready to manage sound. It's best for 12–36 months.
The Good
• Encourages motor skill development through interactive play.
• Features colorful buttons that introduce colors and numbers.
• Includes motion sensors that trigger engaging sounds and melodies.
The Bad
• Handle may not be sturdy enough for early walkers.
• Balls can get jammed if incorrect sizes are used.
• Sound levels may be louder than expected, even on lower settings.
Safety Material: BPA-free / Educational Value: Motor Skills / Recommended Age Range: 12-36 months / Engagement Type: Interactive
Musical Wonders: Toys to Delight and Entertain
Musical instruments and toys that introduce babies to rhythm, melody, and auditory exploration.

Fisher-Price Rattle 'n Rock Maracas
$8.63Fisher-Price Rattle 'n Rock Maracas are simple, effective rhythm toys we recommend for early motor-skill play; in our testing the soft ends helped prevent knocks and the lightweight design made them easy for tiny hands to grasp. We found the sound is quieter than expected, which might not engage every baby, and some parents thought the maracas were a bit large for newborns. For 3–12 months this BPA-free, washable option is an affordable way to introduce cause-and-effect and hand coordination—just gauge your baby’s size and sound sensitivity.
The Good
• Soft ends prevent injury if baby hits themselves while playing.
• Easy for babies to grasp and hold due to lightweight design.
The Bad
• Rattle sound is quieter than expected, which may not engage all babies.
• Some users find the maracas larger than expected for newborns.
Safety Material: BPA-free / Educational Value: Motor Skills / Recommended Age Range: 3-12 months / Engagement Type: Sensory

Fisher-Price Cool Beats Penguin
$12.99Cool Beats Penguin brings bright lights and interactive music to older babies, and during our review we liked that it teaches the alphabet, counting, shapes and opposites while encouraging movement and dancing. We found it’s engaging in active play sessions, but be prepared: some units may need frequent resets and the toy is heavier and firmer than plush alternatives. It requires four AA batteries (not included) and isn’t washable, so expect ongoing battery costs and spot-clean only care for a fun language-development device starting around nine months.
The Good
• Engages children with interactive music and lights.
• Teaches the alphabet, counting, shapes, and opposites.
• Encourages physical activity through dancing and movement.
The Bad
• Some units may have functionality issues requiring frequent resets.
• Heavier and harder than expected, not as soft as anticipated.
• Requires 4 AA batteries, which are not included.
Safety Material: BPA-free / Educational Value: Language Development / Recommended Age Range: 9 months and older / Engagement Type: Interactive

Baby Einstein Take Along Tunes
$9.96Baby Einstein Take Along Tunes is a travel-friendly music toy we found great for short car rides and stroller walks—its engaging melodies and lightweight build capture attention in our testing. During our review the durable construction held up well to drops, but we noticed the melody selection is limited and can become repetitive with daily use. The need for batteries means ongoing costs, and the lights and sounds might overwhelm some sensitive infants, so use it for brief, supervised play. Recommended for 3–36 months for sensory exploration.
The Good
• Features engaging melodies that capture baby's attention.
• Made from high-quality materials, ensuring durability.
• Lightweight and portable, ideal for travel.
The Bad
• Limited selection of melodies may become repetitive.
• Requires batteries for operation.
• Lights and sounds may be overwhelming for some infants.
Safety Material: BPA-free / Educational Value: Sensory Development / Recommended Age Range: 3-36 months / Engagement Type: Interactive