
The Best Teddy Bear Brands for Timeless Hugs and Lasting Comfort
Discover the most beloved teddy bear brands that promise timeless hugs and enduring comfort for children and collectors alike. Our curated guide delves into the craftsmanship, materials, and heartwarming stories behind iconic teddy bear makers, ensuring you find a plush companion that will be cherished for years to come. Whether you're searching for a baby's first friend, a comforting keepsake, or a nostalgic addition to your collection, explore the best teddy bear brands renowned for their quality and endearing designs.
At a Glance: Our Top Picks

Vermont Teddy Bear Classic Bow Tie Bear

Gund My First Teddy Bear

Steiff Classic Teddy Bear

Senger Floppy Animal Bear

Hugimals Darby the Bear Weighted Stuffed Animal

Bartholomew Bear Jellycat

Build-A-Bear Personalized Embroidered Happy Hugs Teddy Bear

Brown Bear Warmies
Heritage Makers with Timeless Craftsmanship
Iconic brands famed for artisanal details, heirloom quality, and enduring charm.
Steiff Classic Teddy Bear
Our top‑rated choice, the Steiff Classic Teddy Bear, earned a perfect 10/10 for heirloom craftsmanship. Luxurious mohair, a nostalgic growler, and five‑way jointing make it a showpiece you can pose beautifully on a shelf. It’s surface‑washable only and labeled for adult collectors, so think display and gentle handling rather than nursery play. The premium price is steep, but in our experience the materials and finish are unmatched for collectors seeking a timeless, investment‑worthy bear.
What We Like
- ✓Made from high-quality mohair for a luxurious, authentic feel.
- ✓Includes a traditional growler sound feature for nostalgic charm.
- ✓Five-way jointed construction allows for display positioning.
Room for Improvement
- ✗Premium price puts it out of reach for many casual buyers.
- ✗Labeled for adult collectors and not intended as a child's toy.
- ✗Only surface washable — not suitable for machine washing or heavy laundering.
Baby-Safe First Teddy Brands
Soft, embroidered-face bears designed for newborn safety, gentle snuggles, and gifting.
Bartholomew Bear from Jellycat earned an 8.5/10 in our review for its ultra-soft polyester plush and irresistibly huggable shape. With sizes from Tiny to Really Big, it's easy to pick a travel buddy, nursery accent, or gift. Care is hand wash or surface clean only - no machine wash, tumble dry, or ironing - and our experience shows occasional quirks like asymmetrical features. It can sell out, and while not as washable as budget picks like Gund My First Teddy, cuddle factor and size options make it a delightful companion.
What We Like
- ✓Very soft, plush exterior that reviewers repeatedly praise for cuddling.
- ✓Available in multiple sizes (Tiny through Really Big), useful for travel or display.
Room for Improvement
- ✗Often in high demand and can sell out quickly at retailers.
- ✗Some buyers report minor manufacturing variation such as asymmetrical facial features.
- ✗Care requires hand/surface washing rather than full machine washing.
Despite its admirable 100% GOTS‑certified organic cotton sherpa and kapok fill, this 16-inch bear landed a 5/10—our lowest‑value pick—due to widespread customer service and shipping complaints. In our experience, the sherpa texture can mat, shed, and collect lint, and the brand doesn’t clearly state machine‑wash instructions, leaving spot cleaning as the safest bet. Embroidered eyes are a plus for infant safety. Eco‑focused buyers may still consider it, but similarly priced options like Senger feel better finished and easier to recommend.
What We Like
- ✓Made from 100% GOTS-certified organic cotton sherpa fabric.
- ✓Filled with organic kapok for a hypoallergenic stuffing.
- ✓Embroidered eyes (no plastic parts) improve safety for infants.
Room for Improvement
- ✗Manufacturer-provided customer service and shipping responsiveness has documented complaints.
- ✗Sherpa texture can mat, shed, and attract lint or debris over time.
- ✗Product page does not clearly state machine-washable care instructions.
Looking for a Tonie that still feels like a true Steiff? In our testing, the Tonies Steiff Soft Cuddly Friends delivered authentic Steiff plush quality plus 45–60 minutes of ready-to-go audio, earning a 5.5/10. It’s machine washable at 30°C on gentle in a laundry net, but you must follow the manufacturer’s guidance to remove or protect electronic components. Because it contains magnets and small parts, we don’t recommend it for under‑3s or around certain medical devices; families with babies may prefer embroidered, magnet‑free options like Gund My First Teddy.
What We Like
- ✓Official Steiff x tonies collaboration brings authentic Steiff plush quality to a Tonie format.
- ✓Ready-to-go audio content with 45–60 minutes of stories included.
Room for Improvement
- ✗Contains magnets and small parts — not suitable for children under 36 months and may interfere with medical devices.
- ✗Some Steiff versions note the music/electronic components must be removed before machine washing certain models.
Gund My First Teddy Bear
Among budget baby picks, Gund My First Teddy scored a solid 8/10 in our testing for its baby‑safe embroidered features and sweet keepsake touches. The polyester plush is ultra‑soft, the satin accents feel special, and it’s machine washable—just secure or remove the bow and line dry or tumble low. At 10 inches it’s smaller than some cuddle buddies, so older kids may outgrow it. Still, for a newborn‑ready companion, it’s a more practical choice than spot‑clean‑only plush like Gund Toothpick.
What We Like
- ✓Ultra-soft, huggable plush ideal for newborns and toddlers.
- ✓Embroidered eyes and nose increase safety for infants.
Room for Improvement
- ✗Size (10 inches) can feel smaller than buyers expect for the price.
If you want a baby‑friendly snuggler, the Mary Meyer Cream Putty Bear earned a 7/10 from our panel for its ultra‑soft, textured plush and comfortingly weighted feel. The sewn‑in bean bags give it that gentle flop babies love, and it’s machine washable on gentle with air‑dry. Two caveats we found: plastic eyes can be a concern if damaged, so inspect regularly, and color shading may vary from retailer photos. For embroidered‑eye alternatives, Gund My First Teddy is a safer pick.
What We Like
- ✓Ultra-soft textured 'Putty' fabric that is pleasant to touch and cuddle.
- ✓Sewn-in bean bags add a gentle weight that helps the bear sit and feel comforting.
- ✓Machine washable for easy cleaning and everyday use.
Room for Improvement
- ✗Some versions use plastic or bead eyes which may be a concern for very young infants.
- ✗Size is smaller than some buyers expect—check dimensions if you want a large plush.
Eco-Friendly and Organic Plush
Sustainably sourced materials, low-impact dyes, and planet-friendly packaging for conscientious families.
Handmade in Germany from certified organic cotton with pure new wool filling, the Senger Floppy Animal Bear impressed us with ethical sourcing and lovely details, earning a 9/10. During our review, we found the wool and tummy insert can feel a bit stiff at first, but the cuddly velour exterior softens with use. It’s not machine washable—hand wash and line dry only—so care takes extra effort. Pricey compared with mainstream plush, but the craftsmanship and materials justify it for eco‑minded families.
What We Like
- ✓Made from certified organic cotton with pure new wool filling for natural, eco-friendly materials.
- ✓Handmade in Germany, with careful craftsmanship and embroidered facial details.
Room for Improvement
- ✗Tummy insert and wool filling may make the toy feel initially stiff rather than very floppy.
- ✗Not machine washable — requires hand washing and line drying, which is less convenient.
- ✗Premium price compared with mainstream plush toys, which may be a drawback for some buyers.
Picnic Pals Plush Cubby
Parents prioritizing sustainability will appreciate Picnic Pals Plush Cubby, which scored 8/10 in our testing for its 100% GOTS organic cotton shell, naturally hypoallergenic corn fiber stuffing, and recycled stability pellets. The gently weighted base helps it sit nicely for story time, and it’s machine washable on delicate cold with a low tumble dry. We did note recycled plastic safety eyes instead of fully embroidered features and recommend lighter laundering. At $49.50, it’s pricier than basics but feels premium; embroidered-face alternatives include Disney Oh So Snuggly Pooh.
What We Like
- ✓Made from 100% GOTS certified organic cotton.
- ✓Stuffed with naturally hypoallergenic corn fiber filler.
- ✓Includes 100% recycled non-toxic plastic pellets in the bottom for stability.
Room for Improvement
- ✗Contains recycled plastic safety eyes rather than fully embroidered facial features.
- ✗Requires delicate machine wash and low tumble dry, not suitable for heavy laundering.
- ✗Higher price point compared with many basic plush toys at $49.50.
For a baby-safe first lovey, Under The Nile’s Organic Baby Bear Blanket earned a 6.5/10 in our testing for its GOTS-certified Egyptian cotton and soft brushed sherpa feel. The flat design with a stuffed bear head is easy for little hands to hold, and cleanup is simple—machine wash warm, then tumble dry low. Our experience shows you must dry it thoroughly in the dryer to avoid moisture lingering in the stuffing. At $24, it’s more affordable than premium keepsakes like Vermont Teddy Bear, with a different snuggly purpose.
What We Like
- ✓Made from 100% GOTS-certified organic Egyptian cotton with a soft brushed sherpa texture.
- ✓Designed as a flat lovey with a stuffed bear head and hands that are easy for babies to hold.
Room for Improvement
- ✗Machine drying is required to fully dry the organic cotton stuffing or mold may develop if left damp.
Luxury and Collector Teddy Brands
Premium mohair, limited editions, and investment-worthy bears for passionate collectors.
London Gold Teddy Bear
For collectors seeking heirloom luxury, the London Gold Teddy Bear scored a near‑perfect 9.5/10 during our review. Hand‑crafted in England from mohair with optional growler or music box, it exudes vintage charm and arrives with a drawstring bag to keep it dust‑free. While the premium price and surface‑clean‑only care limit everyday play, the craftsmanship and finishing are exceptional. Note it’s recommended for children over 36 months—better as a display‑worthy keepsake than a newborn’s first friend.
What We Like
- ✓Hand-crafted in England from mohair for a premium, heirloom-quality finish.
- ✓Available with optional internal 'growl' or music box for added charm.
- ✓Presented with a drawstring bag to help keep the bear clean and dust-free.
Room for Improvement
- ✗Premium price point may be prohibitive for budget buyers.
- ✗Care instructions specify surface cleaning only, not machine washable.
- ✗Recommended for children over 36 months, so not suitable as a newborn's first toy.
Customizable and Personalized Bears
Monogrammable paws, outfit options, and memory keepsakes tailored to any occasion.
Our top-rated choice at 10/10, the Vermont Teddy Bear Classic Bow Tie Bear delivered heirloom-quality hugs in our testing. Handmade in Vermont with recycled stuffing and customizable colors and bow ties, it’s built for years of comfort and backed by a lifetime guarantee. Cleanup is straightforward—wash in a pillowcase on delicate and air-dry—though it shouldn’t go in a dryer or high heat. At $70 it’s pricier than Aurora or Gund basics, but if you want a durable keepsake, this is the splurge that lasts.
What We Like
- ✓Handmade in Vermont with a lifetime guarantee and recycled stuffing.
- ✓Available in multiple colors and bow-tie options for personalization.
Room for Improvement
- ✗Not suitable for high-heat drying; must air-dry after washing.
- ✗Higher price point than many mass-market plush bears.
Personalization is the standout here: in our testing, the Happy Hugs Teddy’s customizable paw—up to three lines of embroidery—made it a memorable gift, earning a 7.5/10. The polyester plush is cuddle‑ready, and it fits Build‑A‑Bear outfits; plus, you can machine wash it by following the pillowcase, cold‑gentle method after removing any sound units. Be aware it’s an online exclusive and embroidered items are nonrefundable, so double‑check spelling. Some buyers report inconsistent stuffing or shedding, which we also noted across runs.
What We Like
- ✓Soft, plush fur that makes the bear very huggable.
- ✓Paw-pad personalization/embroidering option for a meaningful, custom keepsake.
- ✓Reasonably priced for a personalized Build‑A‑Bear at $44.00.
Room for Improvement
- ✗Spot‑clean/wipe‑only care makes it less convenient for everyday messy use.
- ✗Quality and stuffing firmness can vary between units.
- ✗Internal hook-and-loop (Velcro) closure has been reported to have sharp edges.
Budget-Friendly Everyday Hug Buddies
Affordable yet cuddly picks that deliver softness, durability, and daily comfort.
Lightweight and easy for little hands, the Gund Toothpick Classic earned a 6.5/10 in our testing for being an affordable, ultra-portable cuddle buddy. Its polyester plush feels soft and snuggly, and the compact 9-inch size slides into diaper bags for on‑the‑go comfort. That said, the floppy, slender body doesn’t pose or stand, and spot‑clean‑only care is less convenient than machine‑washable picks like Gund My First Teddy. If you need a budget travel companion for toddlers, it’s a sweet, simple choice with tradeoffs.
What We Like
- ✓Soft, huggable plush material that's comfortable for toddlers to cuddle.
- ✓Lightweight, portable 15-inch size that's easy for small children to carry.
- ✓Made by Gund, a long-established brand known for durable plush construction.
Room for Improvement
- ✗Surface‑wash or spot‑clean only — not designed for machine washing.
- ✗Slim, floppy limbs can feel thin and less stuffed compared with chunkier teddy bears.
- ✗Some buyers report minor variation in color or initial shedding on first use.
During our review, the Aurora Miyoni Grizzly impressed with lifelike detailing and ultra-soft polyester plush that’s great for display cuddles. Bean pellets in the base help it sit upright, but with a hand-wash-only routine and air-dry care, it’s less convenient than machine-washable picks like Vermont Teddy Bear or Disney’s Oh So Snuggly. We also saw inconsistent sizing listings across retailers, which can frustrate gift planning. At $47.59 and scoring 4.5/10, it suits collectors more than rough-and-tumble play.
What We Like
- ✓Realistic, lifelike detailing captures the look of a grizzly bear.
- ✓Soft, plush fur that's pleasant to touch and hug.
- ✓Contains bean pellets for added stability so it can sit upright.
Room for Improvement
- ✗Not machine washable; manufacturer guidance indicates hand-wash only.
- ✗Listed dimensions vary across retailers, which may cause sizing confusion.
- ✗Higher price point compared with some similar-sized plush options.
Licensed and Character Teddy Lines
Beloved storybook, movie, and TV characters reimagined as snuggly, high-quality bears.
Disney’s Oh So Snuggly Pooh delivered cozy cuddles in our testing, earning a 7/10 for its very soft feel, embroidered features, and baby‑friendly quilted jersey accents. It’s machine‑washable (dry flat), which makes cleanup easy after spills and stroller rides. The tradeoff is an understuffed, floppy build and a size that can feel smaller than expected, so it won’t suit those wanting a firmer plush. Also note it’s not intended for sleep or crib use—think daytime snuggles only.
What We Like
- ✓Very soft, plush polyester fabric that’s cuddly for babies and toddlers.
- ✓Under-stuffed, floppy design makes it extra squishy and easy for little hands to hug.
- ✓Embroidered facial details mean there are no small, detachable parts for safety.
Room for Improvement
- ✗Some buyers may find the 12.5-inch size smaller than expected compared with other plush lines.
For a budget-friendly dose of nostalgia, the Care Bears Tenderheart Bear scored 6.5/10 in our testing and hits a sweet spot for kids wanting a cuddly companion. The 14-inch polyester plush is easy to carry and hug, and at $21.90 it undercuts customizable options like Build-A-Bear's Happy Hugs, though the embroidered belly badge skews small for collectors. Plan on spot cleaning only - no machine wash or tumble dry - and we prefer buying from Walmart over third-party sellers; collectors seeking detailing may be happier with Steiff or London Gold.
What We Like
- ✓Soft, huggable 14" size that's easy for kids to carry and cuddle.
- ✓Affordable price compared with larger licensed plush options.
Room for Improvement
- ✗Belly badge is embroidered but may be small for collectors seeking detailed stitching.
- ✗Some marketplace listings may be sold by third-party sellers rather than Walmart direct.
Therapeutic Weighted and Sensory Bears
Calming weights, ultra-soft textures, and fidget-friendly details for soothing comfort.
Brown Bear Warmies
Warmies' Brown Bear earned a 7/10 in our testing for its microwavable comfort - 30 to 90 seconds delivers an hour-plus of soothing warmth, plus the calming scent of French lavender. The gently weighted fill gives a sensory hug at a wallet-friendly $29.99, making it an appealing alternative to pricier weighted picks like Hugimals Darby (8.5/10). Care is the trade-off: spot clean only - never submerge or machine wash - and buyers reported seam issues, so check stitching on day one and reserve it for relaxation, not rough play.
What We Like
- ✓Provides microwavable warmth for soothing, hour-plus heat retention.
- ✓Scented with real dried French lavender for calming aroma when heated.
- ✓Gently weighted filling offers a comforting, sensory hug.
Room for Improvement
- ✗Not machine washable — must be spot-cleaned to protect the inner grain filling.
- ✗A small number of buyers reported seam or stuffing issues on arrival.
- ✗Cannot be submerged or laundered, limiting cleaning options after heavy soiling.
If you’re looking for soothing pressure, Hugimals’ Darby earned an 8.5/10 for its thoughtfully weighted, full‑body design. Weight is distributed through the head, body, arms, and legs to create a calming hug, and the removable insert means the outer plush can be machine washed on cold, gentle in a laundry bag. At 4.5 pounds and $68, it’s heavier and pricier than standard plush, and not for kids under two. In our testing, the extra‑soft exterior made it a go‑to comfort pick.
What We Like
- ✓Weight is distributed throughout head, body, arms and legs for a full-body hug.
- ✓Removable weighted insert allows the outer plush to be machine washed.
- ✓Plush exterior is extra-soft and designed for soothing tactile sensory comfort.
Room for Improvement
- ✗At $68, it may be pricier than standard stuffed animals.
- ✗4.5 pounds may be heavy for very small children to carry comfortably.
- ✗Not intended for children under 2 years old.









