The Bestselling Skincare Products of 2025: Our Customer Favorites

Olay Cleansing Melts are a travel‑friendly, economical option that scored 5.5/10 in our testing — they foam into a rich lather and cleanse without stripping, which is handy on the go. We found their compact format is great for packing, but during our review some melts didn’t fully dissolve and left residue on skin or clogged drains, so handle them carefully in the shower. Our experience shows they’re a solid budget choice for quick cleansing, but expect a bit of trial and cautious use to avoid waste.

In our testing CeraVe Hydrating Facial Cleanser earned a solid 7.5/10 as an everyday cream cleanser for dry skin that helps restore moisture. We found the hyaluronic acid and ceramides work together to retain hydration and support the skin’s protective barrier, making it a gentle morning staple. That said, it doesn’t reliably remove makeup and the presence of parabens may be a turn off for some users. For best results use it as a hydrating second step after a dedicated makeup remover.

Tatcha Rice Polish is our top-scorer in this batch, earning 9.5/10 in our testing for its innovative powder-to-cream exfoliation that smooths and brightens without drying. In our experience the finely milled powder transforms on contact with water into a creamy foam that gently buffs away dullness and leaves skin feeling moisturized and radiant. During our review we noted the elegant formula suits sensitive and combination types, though the price and packaging can feel fussy and occasionally wasteful. If you want a luxe daily exfoliator, it’s hard to beat.

Bioderma Sensibio H2O Wipes are a convenient makeup‑removal option for sensitive skin that scored 7/10 in our testing for reliability and gentleness. In our experience the wipes remove makeup without leaving a greasy residue and help reduce redness, making them handy for travel or quick evenings, but during our review some users found they were less moist than expected and required extra micellar water for complete removal. We also found a few testers noticed tugging on delicate areas, so go slow around the eyes.

TruSkin Hyaluronic Acid Serum is an affordable hydrating pick that scored 7.5/10 in our testing for its lightweight, fast-absorbing texture and immediate plumping feel. We found it improves skin texture for many users and pairs well under creams, but during our review results were inconsistent for some and a few people reported dryness or breakouts, so sensitivity testing is wise. Our experience shows it’s a great budget option to try hyaluronic plus vitamins, but monitor your skin for any adverse reactions.

The Ordinary’s Granactive Retinoid 2% Emulsion is a wallet-friendly retinoid that earned a 6.5/10 in our roundup for being gentle and beginner-friendly while still delivering steady improvement. In our testing it absorbed quickly as a lightweight emulsion and caused minimal irritation for most users, but our experience shows it may feel underpowered for experienced retinoid users seeking dramatic results, and the need to refrigerate after opening can be inconvenient. During our review some people experienced initial purging, so introduce it gradually and pair with sunscreen.

COSRX Advanced Snail 96 Mucin Power Essence earned 8/10 in our testing as a nourishing, fast-absorbing essence loaded with 96.3% snail secretion filtrate that gives skin a natural glow. We found it absorbs quickly and is fragrance-free, which makes it friendly to many sensitive types, but our experience shows the texture can feel sticky and tacky for some users. A few people reported breakouts and it may not be hydrating enough for very dry skin, so pair with a richer cream if needed. For combination skin it’s an affordable glow-boost.

For oily skin, The Ordinary’s Niacinamide 10% + Zinc 1% serum is a budget-friendly go‑to that scored 8/10 in our roundup. In our testing we found it effectively reduces excess oil and helps minimize the look of pores thanks to niacinamide, and the lightweight, fast-absorbing serum format makes it easy to layer into AM or PM routines. That said, during our review some people with sensitive skin experienced irritation or a tacky feeling after application, so we recommend patch testing and starting slowly if you’re reactive.

Good Molecules’ Hyaluronic Acid Serum scored 7/10 in our lineup as an extremely affordable hydrator that performs well for daily plumping. In our testing we found it provides noticeable, long‑lasting hydration and absorbs quickly for easy layering, and its low price makes it approachable to try for all skin types. That said, during our review some users reported a sticky finish and we noticed the concentration of active ingredients is milder than pricier rivals, so if you want very intense hyaluronic effects you may prefer a higher‑strength formula.

Tatcha’s The Water Cream is a hydrating gel moisturizer that felt featherlight and oil‑controlling in our testing, which suits combination and oily skin well and earned a solid 7/10 in our lineup. We found it creates a smooth, non‑pilling base for makeup and absorbs quickly, but during our review the added fragrance meant it can irritate sensitive skin and it may not be rich enough for very dry complexions. If you want lightweight daily hydration with antioxidant benefits, it’s a pleasant choice — just patch test first and be aware of the price.

The CeraVe Moisturizing Cream & Hydrating Face Wash combo is a budget-friendly pairing that scored 7/10 in our testing for covering both cleansing and barrier repair. We found the fragrance-free moisturizer packed with ceramides and hyaluronic acid is excellent for sensitive, dry skin, though the thick texture won’t suit fans of lightweight lotions. During our review the face wash removed oil, dirt, and makeup effectively, but it can feel a bit stripping for dry or combination skin. Use together if you need straightforward hydration but prefer a heavier cream.

Neutrogena Hydro Boost Water Gel earned 7.5/10 in our testing for delivering fast, lightweight hydration thanks to hyaluronic acid, and it’s generally gentle on sensitive skin. We found the gel absorbs quickly and feels non-greasy, which makes it a go-to for combination types, but the watery texture didn’t satisfy everyone and sometimes left skin feeling tight. Our experience shows the strong fragrance may bother sensitive noses, so patch test first. If you want an easy everyday hydrator, it’s a convenient, budget-friendly choice.

La Roche‑Posay Toleriane Double Repair Moisturizer scored 7.5/10 in our testing as a gentle, affordable cream that suits sensitive and acne‑prone skin. We found the ceramides and niacinamide work together to strengthen the skin barrier and soothe irritation, and its fragrance‑free, non‑comedogenic texture absorbs quickly without greasiness. During our review some users reported pilling or insufficient hydration for very dry skin, and our experience shows it can occasionally cause breakouts for those sensitive to specific ingredients, so patch testing is wise.

The Ultra Facial Moisturizing Cream with Squalane scored 7/10 in our testing as a solid, deeply hydrating option that works across skin types, including sensitive skin. In our experience the squalane delivers lasting moisture without a heavy feel, and we found it layers well under makeup or heavier treatments, but during our review the price felt high compared with some alternatives and a few testers reported it can emphasize pores or blackheads. If you want dependable hydration in a non‑greasy cream, it’s a dependable pick—just watch how it sits on pore‑prone skin.

The Caffeine Eye Cream scored 7/10 in our review as an affordable, quick-absorbing pick that hydrates the under-eye without feeling heavy. We found the peptide-rich formula sinks in fast and helps reduce morning puffiness, making it handy for daily use across all skin types. That said, our experience shows it has limited impact on stubborn dark circles and a few users reported dryness or flakiness with consistent use. If you want a lightweight eye boost, it’s a solid budget option—just patch test if you’re prone to dryness.

Drunk Elephant’s T.L.C. Sukari Babyfacial scored an impressive 8.5/10 in our review for delivering visible smoothing and radiance thanks to its potent AHA/BHA exfoliation. In our testing it noticeably refined texture and brightened skin after use, but our experience shows the high acid concentration can irritate sensitive skin, so start slow and always follow with sunscreen. We also noticed some users reported dispenser issues that can waste product, but if you tolerate active exfoliants this mask is a powerful at‑home resurfacer.

DERMAFLASH LUXE+ earned an 8/10 from us for its ability to remove peach fuzz and dead skin, leaving faces looking smoother and brighter in our hands‑on testing. We found it gives salon‑level smoothness at home, but our experience shows the high upfront cost plus replacement blade expenses and weekly maintenance mean it’s an investment rather than a quick fix. During our review it performed best when used consistently and carefully, so expect to commit to a routine and proper cleaning to get the most benefit.

Paula’s Choice 2% BHA Liquid Exfoliant earned 7.5/10 in our testing for visibly reducing pore size and smoothing texture. In our experience salicylic acid is effective on combination skin to unclog pores and refine tone, but expect possible initial purging and temporary breakouts as your skin adjusts. We found the liquid can leave an oily feel after application, so follow with a lightweight moisturizer to balance hydration. If texture and congestion are your main concerns, we think this remains a reliable choice when introduced gradually.

If you spend long days outdoors, La Roche-Posay Anthelios Melt-In Milk SPF 60 is worth a look — in our testing it earned an 8/10 for high SPF protection and a lightweight, quick-absorbing cream feel that suits sensitive skin. We found it to be fragrance-free and water-resistant, so it holds up during activity, but be mindful that some users notice a white cast if it’s not fully rubbed in. During our review the presence of octocrylene raised minor safety concerns for daily use, so if you’re avoiding that ingredient, consider alternatives. Overall it’s a reliable, easy-to-use option for prolonged sun exposure when strong protection matters.

EltaMD UV Clear SPF 46 scored 8/10 in our lineup as a lightweight, non-greasy sunscreen that suits oily, combination and sensitive skin. In our testing we liked the niacinamide and hyaluronic acid blend for calming redness and improving texture, and it absorbs quickly without a white cast. During our review some users noted a shiny finish on oilier skin and the higher price plus lack of water resistance are clear drawbacks. If you prioritize a sensitive-skin SPF, we found it worth the splurge despite those tradeoffs.

Relief Sun Aqua-fresh by Rice + B5 scored 7.5/10 in our testing as a lightweight, fast-absorbing sunscreen with high SPF50+ PA++++ protection that won’t leave a white cast. We found rice seed water and panthenol help deliver a non-greasy finish that suits oily and combination skin, though our experience shows it may not hydrate well enough for very dry complexions. During our review some users reported breakouts and limited availability, so patch test first. It’s a great everyday SPF if you need a weightless feel.

Supergoop! Unseen Sunscreen SPF 40 scored 7/10 in our review as a gel-like SPF that doubles as a smooth makeup primer and is ideal for oily skin. In our testing it absorbs quickly without a white cast, but some users reported sunburn despite application and a chemical scent that bothered sensitive noses. Our experience shows it contains chemical filters like homosalate and isn’t labeled sensitivity tested, so patch test if you’re reactive. It’s a great primer-SPF combo for makeup days.

If frizz control and shine are your priorities, Elixir Ultime Hair Oil delivers a salon‑nice finish — during our review it scored 8/10 for taming flyaways and adding lightweight gloss. We found the blend of argan, camellia, marula and pracaxi oils absorbs quickly without leaving a greasy film, and the lasting scent is a real plus if you enjoy fragranced haircare. That said, our experience shows the price is on the premium side and silicones in the formula may not suit everyone, so skip it if you’re following a strict silicone‑free routine.

Olaplex Nº.3 Hair Perfector scored a dependable 7/10 in our experience for strengthening and smoothing hair when used regularly, and it’s safe for color‑treated strands. We found it reduced breakage and improved manageability over time, though during our review the pre‑shampoo application and watery consistency required more product and routine commitment than some users expect. If you want a restorative treatment that prioritizes hair health, Nº.3 performs well with consistent use, but don’t expect overnight miracles.

FOREO Bear 2 stood out in our testing as a top performer, earning a 9/10 for its microcurrent lifting and toning that enhances product absorption and gives a non‑invasive sculpting effect. During our review it worked well across skin types and noticeably boosted serum performance, but our experience shows the app connectivity can be finicky and some users have durability concerns with the silicone backing. If you want a high‑tech at‑home device to complement skincare, Bear 2 is our top‑rated choice — just be prepared for occasional tech hiccups.

If you're considering a high‑tech at‑home upgrade, the TRINITY+ Complete Set earned an 8.5/10 in our testing for pairing microcurrent and red light therapy in one device. We found the combined approach can deliver genuinely lifted, firmer-looking skin when used consistently, and it's designed for all skin types, but during our review the steep $595 price and the time commitment needed for visible results are real tradeoffs. Our experience shows some users reported device malfunctions after a few months, so factor warranty and realistic routine adherence into your decision.

If you want an all‑in‑one styling station, the Shark FlexFusion Hair Styler earned a respectable 7.5/10 in our review for its versatility and range of attachments. We found the straightener leaves hair soft and glossy and the auto‑wrap curlers create consistent waves, which makes it a practical tool for multiple looks, but during our testing the unit’s bulk and weight made it harder to maneuver—especially at the roots—and it’s not as nimble as a slim traditional straightener. Consider your styling habits and hand strength before committing.

Color Wow’s Dream Coat Supernatural Spray scored 7.5/10 with strong anti‑frizz and shine benefits that we noticed in our testing. We found it tames flyaways and leaves hair noticeably smoother and glossier after styling, which is a real perk for humid days, but during our review some users struggled with the spray nozzle and others felt it didn’t fully control extremely thick or coarse hair. Our experience shows it’s a great finish product for many hair types, just temper expectations if your hair is very dense or unruly.