TikTok's Top Beauty Secrets: 15 Must-Have Products of 2025

Packed with 96.3% snail mucin, the Advanced Snail 96 Mucin Power Essence feels feather-light and absorbs quickly, so in our testing it layered seamlessly under moisturizers for a natural, sheer finish. We found it calmed many sensitive skins and offered regenerative hydration, though some users reported a tacky afterfeel and a few experienced breakouts or found it insufficient for very dry skin. As an affordable, unscented serum compatible with all skin types, it’s a great introductory boost—just patch-test if you’re breakout-prone.

Solar Recover After Sun Moisturizing Spray is a quick-relief mist we reached for after sun exposure; in our testing the vitamin E and calendula blend cooled irritated skin and absorbed fast for a natural, sheer finish. We found the spray format ideal for hard-to-reach spots, but frequent reapplication was necessary to keep skin hydrated and the earthy scent felt strong to some reviewers. Also note the nozzle can waste product during use, so spray carefully to avoid excess while enjoying on-the-go sun relief.

CeraVe's Vitamin C Serum & Eye Cream is an affordable brightening duo with 10% pure vitamin C in a lightweight, non-greasy serum and an unscented eye cream that's safe for sensitive skin. In our testing the sheer, natural finish absorbed quickly and layered well under moisturizers, so it slips easily into morning routines. We found some users noticed a slightly sticky texture and that the packaging may allow oxidation, which can reduce potency—store it cool and use promptly. Overall, it’s a practical starter brightener for all skin types, but patch-test if you’re prone to dryness or irritation.

Fenty's Killawatt Fluid Freestyle Highlighter in Butta Brownie gives a rich, glowy pop that in our testing built up smoothly from subtle sheen to dramatic payoff thanks to its buildable formula. We found the transfer-resistant gel kept highlights put all day, though the fast dry-down can make blending tricky if you’re slow with application, so work in thin layers. The glowy finish suits all skin types and offers precision with a gel format, but expect a short practice period to master perfect diffusion.

Maybelline’s Lash Sensational Sky High mascara impressed us in testing by lengthening lashes without clumps, and the flexible wand reached tiny corner hairs for a natural, buildable finish. During our review we appreciated the long-lasting wear, though we found the formula can flake after several hours and the delicate wand may not suit those who prefer a sturdier brush. It applies like a cream and works across all skin types, but if big volume is your goal you might need to layer with a volumizing formula.

Rare Beauty’s Lip Soufflé Matte Lip Cream feels like a whipped mousse that glides on for full, intense color—during our testing the lightweight texture delivered a comfortable matte finish without feeling overly heavy. We found it incredibly pigmented and precise, but the formula can fade quickly and transfer easily, so expect touch-ups after meals. The cream application gives full coverage and works on all skin tones, though some shades may feel slightly drying at first, so keep a balm handy if you have drier lips.

NYX Brow Glue delivers up to 16 hours of extreme hold with a natural, non-sticky drydown and comes in four tinted shades plus a clear gel so you can match your hairs. In our testing it kept brows locked into place through workouts and long days, and we found the sheer finish looks polished for everyday wear. That said, use sparingly to avoid flaking and expect the small tube to run out faster if you set brows daily; very thick, coarse brows may need a firmer hold system.

e.l.f.'s Glossy Lip Stain gives a lightweight, glowy tint that leaves a sheer pop of color ideal for everyday wear—it's a gel formula that layers without feeling heavy. In our testing we found the long-lasting color kept lips stained through regular daytime activities, and the glossy finish brightened smiles in a flattering, natural way. Be mindful that some shades aren't universally versatile and the gloss can transfer slightly after eating or drinking, so expect occasional touch-ups; matte lovers may prefer something else.

The WONDER BLADING Lip Stain Kit is built for long-lasting, smudge-proof color that in our testing stood up to eating and drinking, delivering a natural, buildable finish that lasts. We found the payoff impressive for events or long days, but there’s a definite learning curve to apply the stain precisely—deeper shades especially require steady hands. Also note the formula can be drying, so keep a nourishing balm handy; if you don’t mind a little practice, it’s a great option for reliable, all-day tint.

Dyson's Airwrap Straight+Wavy is a salon-grade multi-styler that uses the Coanda effect to shape hair without extreme heat, which in our testing noticeably minimized frizz and heat damage. The six versatile attachments plus Bluetooth linking to the MyDyson app give real flexibility for natural, buildable styles, but we found a learning curve when switching heads and occasional attachment clicks can come loose during use. At its price it’s an investment, yet for all hair types the unscented, natural finish and app-guided routines deliver polished, long-lasting results.

The HoliRoots Hair Oil is a nutrient-dense treatment that in our experience strengthened strands and encouraged new growth while leaving hair shiny and soft with a pronounced floral scent. During our review a little went a long way—overapplication can make hair greasy and residue can build up unless you rinse thoroughly—so use it sparingly as a pre-shampoo or overnight treatment. Suitable for all hair types, the sheer, natural finish blends into routines well, but fragrance-sensitive users should note the scent is stronger than average.

The CurrentBody Skin LED Hair Growth Helmet is a high-tech at-home device that in our testing increased hair density when used consistently, and the built-in headphones are a thoughtful touch for comfortable sessions. During our review we confirmed it’s straightforward to operate, but the bulky design makes travel awkward and the $859.99 price tag is steep. Results demand commitment—expect about 10 minutes daily for 16 weeks—and while it’s suitable for all skin types and unscented, weigh cost against convenience before investing.

The Jolie Filtered Showerhead installs in under five minutes and comes in multiple finishes, which in our testing made it simple to match bathroom decor while delivering noticeably softer water that some users credit with improving hair and skin health. During our review we liked the full-coverage spray and unscented experience, but maintenance is real: filters need replacing every three months, adding ongoing cost. A few users also reported reduced water pressure, so check flow compatibility before buying—it’s pricier up front but valuable for cleaner water.

The Revlon Oil Absorbing Face Roller is a pocket-friendly stone tool that in our testing soaked up shine without disturbing makeup and proved handy for midday touch-ups. We found it reusable and easy to clean—helpful for reducing waste versus disposable blotters—but very oily skin may require multiple passes and regular maintenance to stay effective. Designed specifically for oily skin with a matte finish, the small roller is portable, although the stone size can feel fiddly for full-face coverage, so work in sections for best results.