What’s New in Cleansers? The Latest Launches We Love in 2025

CeraVe’s Facial Foaming Cleanser is a wallet-friendly staple for oily and combo skin, and in our testing it lifted excess oil and sunscreen without that tight, squeaky finish. The fragrance-free, niacinamide- and ceramide-rich formula helps support the barrier while hyaluronic acid keeps things from feeling stripped. It does struggle with heavy eye looks, so pair it with a separate remover on big-makeup days, and note the pump can occasionally clump. If your skin is very dry or flaky, we’d reach for a cream cleanser instead.

This mini Laneige Water Bank Gel Cleanser is a great travel companion, with a low pH around 5 and blue hyaluronic acid, amino acids, panthenol, and allantoin to cleanse while maintaining moisture. In our testing, it felt gentle around the eyes and worked well for a morning wash or light-makeup days; at $14, it is easy to toss in a gym bag, though long-wear looks still needed a remover. It is fragrance-free and made for sensitive skin, but some users report breakouts or irritation, so patch-test first.

We found Circadia Nourish Cream Cleanser to be a calm, cushiony wash that leans spa-level, using Pentavitin, panthenol, aloe, and allantoin to hydrate and support the skin barrier while you cleanse. It is fragrance-free and gentle enough for sensitive, dry, or post-procedure skin, and it will remove everyday makeup without leaving a film. At $40, it is a splurge, and oily skin seeking a deep degrease may want something stronger; very reactive users should note it contains cocamidopropyl betaine, which can be a trigger.

We found No7 Derm Solutions Hydrating Cream Cleanser to be a comforting, non-foaming wash for dry skin, with niacinamide, multiple ceramides, panthenol, and sodium hyaluronate supporting a calm, moisturized barrier. It is fragrance-free, removes everyday makeup without stripping, and at $14.39 feels like a smart, pharmacy-level staple for cooler months or retinoid routines. That said, a few users reported a tight after-rinse feel and packaging hiccups, and if you crave a bubbly, deep-clean sensation, this creamy texture may not scratch that itch.

Breakouts need backup? CeraVe’s Acne Clay-to-Foam Cleanser combines 2% salicylic acid with kaolin clay to decongest and absorb oil, and in our testing it gave a deeper, more purifying cleanse than Starface Star Wash’s gentler 0.5% SA. Ceramides, glycerin, and niacinamide help buffer dryness, but some users may see irritation or an early purge. It isn’t a makeup remover, so take off heavy looks first. Oily and acne-prone skin will appreciate the fragrance-free formula for a budget-friendly $14.47 at Walmart.

Tower 28’s SOS Daily Balancing Gel Cleanser is a calm, low-foam wash that, in our testing, removed sunscreen and makeup without stinging or stripping. The fragrance-free formula leans soothing with niacinamide, aloe, oat extract, glycerin, and panthenol to support irritated or sensitive skin. Minimal lather means it won’t satisfy foam fans, and the pump can stick occasionally. If your face flares easily or you love a simple routine, this gentle gel is the kind of dependable daily cleanse you’ll actually use.

Our experience shows Cetaphil's Oil to Foam Cleanser is a budget-friendly $8.49 pick that starts as a cushiony oil, then foams up to lift sunscreen and everyday makeup without a tight, squeaky finish. Pentavitin, flaxseed oil, glycerin, panthenol, and niacinamide keep it gentle and hydrating for sensitive, fragrance-free routines, making it a solid one-step cleanse on light makeup days. If you're wearing heavy or waterproof formulas, you may need a second pass, and a small number of users noted irritation or burning - so patch-test if your skin is reactive.

Merit's Great Skin Double Cleanse starts as an oil and rinses to a soft foam, taking off sunscreen and everyday makeup in one step without that stripped, tight feel. We liked the gentle PHA for a bit of daily brightening, while oat-derived surfactants and plant humectants kept things cushiony and fragrance-free - ideal for an efficient evening cleanse. During our review, heavy looks sometimes needed multiple pumps, and it can sting if it hits the eyes; at $32, we think the convenience outweighs those trade-offs for most routines.

Farmacy Green Clean is the balm we reach for when long-wear and waterproof makeup need to disappear fast. In our testing, the sunflower and moringa oil–rich formula melted mascara, SPF, and matte lipstick, leaving skin soft and hydrated before a second cleanse. It does contain citrus essential oils and fragrance, which can irritate very sensitive or reactive skin, and the $39 jar feels spendy. For the cleanest finish, emulsify with water and follow with a gentle gel or cream cleanser.

In our testing, the Elemis Pro-Collagen Black Cherry Cleansing Balm delivered a luxe triple-phase cleanse - balm to oil to milk - that melted off waterproof makeup and left skin cushioned with 24-hour hydration claims. The blend of elderberry, starflower, sweet almond, and jojoba oils feels spa-like and removes the day in one step, making it an indulgent first cleanse. However, it is fragranced with multiple potential allergens and rings in at $72, and those prone to congestion may prefer a patch test given the richer botanical oils and waxes.

Bioderma Sensibio H2O is a classic micellar water for sensitive skin, and our experience shows it whisks away daily makeup and grime without rubbing or residue. The fragrance-free formula feels like water yet effectively breaks down base products, leaving skin calm and balanced. That said, waterproof mascara may take a few soaked cotton pads and a bit more patience, and some will crave a deeper rinse. We like it as a first step or quick cleanse when you’re skipping the sink.

During our review, this Garnier Micellar with salicylic acid worked well as a quick, no-rinse cleanse for oily zones, leaving a mattified finish that helps keep midday shine in check. The jumbo 13.5 fl oz bottle is great value for nightly makeup removal or morning refreshes, though very heavy or waterproof looks may take extra passes and pressure. It is fragrance-free, but the denatured alcohol can feel drying and may sting sensitive eyes; our experience shows reactive skin types should patch-test, as a few users reported irritation or breakouts.

Glow Recipe’s Avocado Ceramide Moisture Barrier Cleanser feels like a cushy cream that rinses clean, and during our review it left skin soft, not squeaky. Ceramides, colloidal oatmeal, avocado oil, and hyaluronic acid support hydration while still removing SPF and everyday makeup. It’s lightly fragranced and low-foaming, which may irk very sensitive users or foam lovers, and a few testers noticed breakouts or texture changes. If you want bounce without stripping, this is a lovely pick—just keep a separate remover for heavy, long-wear looks.

If breakouts are creeping in, Starface Star Wash pairs 0.5% salicylic acid with hydrating glycerin and hyaluronic acid, giving a foaming cleanse that feels gentle enough for sensitive, fragrance-free routines. In our testing, it helped decongest without the tightness, and the $15.99 price for 5 fl oz makes it an easy add for teen or acne-prone stashes. Just note the mica shimmer can cling to skin or towels, and it isn't designed to remove heavy or waterproof makeup, so keep a separate remover on hand.

In our testing, Dickinson's Hydrating Gel Cleanser left skin soft - not squeaky - thanks to ceramides and hyaluronic acid reinforcing the barrier while witch hazel and rose water refreshed. At $9.99 and widely available at Target, we found it a great daily option for all skin types, though it works best as a morning cleanse or second step at night. During our review, the light rose fragrance was noticeable, and heavier or long-wear makeup sometimes needed a separate remover; a few users also reported dryness or breakouts afterward.

Kiehl’s Ultra Facial Barrier Cleanser starts as a cream and lightly foams, and in our testing it removed sunscreen and day-to-day makeup without leaving that tight post-wash feel. Squalane, glycerin, and amino acid surfactants keep the cleanse gentle and barrier-friendly, plus it’s fragrance-free. A heads-up: some users notice a bit of residue that can make makeup go on patchy, and packaging fill can be inconsistent. If you prefer a cushy, low-stripping wash under $20, this is a solid everyday option.