What’s New?: The Hottest Shampoo Launches of Summer 2025

Urban Moisture Shampoo feels like a luxe hydration booster — in our testing it left hair soft and noticeably revitalized thanks to a high hydration formula and color-safe profile. That said, during our review we flagged the inclusion of sodium laureth sulfate, which may rule it out for anyone strictly avoiding sulfates. The bottle’s sleek design looked great on the shelf but our experience shows it can be slippery in the shower. Priced at $56 and scoring 7.5/10, it’s a solid splurge if you prioritize immediate moisture and a floral botanic fragrance.

The Hydrating Shampoo Bar is a standout for eco-minded shoppers — we found its zero-waste packaging and clean ingredient list leave hair soft and silky while keeping things planet-friendly. During our review it scored 8/10 for performance, though a subset of testers reported scalp tightness and a weighed-down feeling after use, so it’s not universally lightweight. It’s color-safe and offers high hydration with a sparkling pear scent, and at $17 it’s an affordable, sustainable option if you tolerate its unique bar format.

Pravana Moisture Marvel Shampoo impressed us with Hyaluronic Acid–driven shine and broad suitability across curly to coily textures; during our review it enhanced color protection and left hair glossier. Our testing also flagged the presence of Sodium C14-16 Olefin Sulfonate, a harsher surfactant that may not sit well with sensitive scalps, and some reviewers found the exclusive Magnolia and Wild Nettle fragrance strong. At $21.99 and a 7.5/10 score, it’s a luxe-feeling pick worth trying if you want hydration plus visible shine.

Anti-Frizz Shampoo stands out as a reliable smoothing option — during our review it earned an 8/10 for managing frizz and leaving hair nourished. We found the pleasant sea buckthorn and water lily scent and a nice lather make showers feel indulgent, and the sulfate-free, color-safe formula also brings scalp benefits for those who need them. That said, our experience shows it can feel pricey and is harder to find in some regions, so consider it a targeted splurge if frizz control is a priority.

milk_shake moisture&more shampoo is a hydration-forward luxury pick that earned a 7/10 in our review for its deep-softening benefits and color protection thanks to hyaluronic acid and the Integrity 41® blend. We found it noticeably improves manageability and shine on dry hair, but during our testing the higher $58 price and reports of a strong, plastic-like fragrance may be off-putting. It’s sulfate-free and color-safe, so it’s a splurge worth trying if you prioritize intense moisture and color care.

Acai + Passionfruit Hair Mask is our top-performing pick in this batch, earning an impressive 9.5/10 for deep hydration and fast results — in our testing it left fine hair softer and shinier in just five minutes. We found the tropical, slightly tart fragrance is a delight, though some users may find it strong, and very thick or coarse hair may need more moisture than it provides. It’s sulfate-free, color-safe, and worth the $39 splurge if you want a quick, high-impact conditioning boost.

Blacklight Dry Shampoo by Oligo Professionnel gives weightless volume and real texture without the chalky residue we often see — in our testing it added natural lift while keeping hair touchable. During our review the formula’s medium hydration and gentle scalp benefits performed well, but availability and recent price hikes pulled its score down to 7/10. If you value a residue-free boost and a pleasant, unobtrusive scent, this sulfate-free, color-safe spray is a reliable stash item when you can find it.

Pretty Hair Day Dry Shampoo is a dependable no-fuss option for oil control — we found it absorbs grease effectively without leaving hair stiff or crunchy, making it ideal for quick refreshes. During our review it scored 7.5/10 because it performs the basics very well but doesn’t deliver the dramatic volume some competitors promise. It’s sulfate-free, color-safe, and carries a bright citrus scent, so if you want clean-looking roots and a fresh smell without extra lift, this $20 pick is practical and pleasant.

Peptide Plumping Volume Spray gives genuinely impressive lift from root to tip and includes bond-supporting tech we observed in our testing to create fuller-looking hair. During our review it protected from heat up to 450°F and avoided silicones and sulfates, which is great for sensitive users, but it relies on heat activation and contains alcohol denat., so those with drier strands should use a moisturizing prep. Scoring 6.5/10 overall, it’s an effective styling ally if you plan to blow-dry or hot-tool your way to volume.

Oribe Serene Scalp Densifying Shampoo is positioned as a premium solution for fuller-looking hair, and in our testing its Capixyl™ and Redensyl™ blend felt promising for long-term density benefits. Our experience shows it also offers protection from environmental stressors via Oribe’s signature complex, but the $52 price and reports of hair feeling dull, dry, or tangled for some users temper the enthusiasm. Sulfate-free and color-safe with Oribe’s citrus-green herb scent, it scored 8/10 and is best for those seeking a targeted scalp-first approach over instant results.

If you want affordable lift, the Thickening Hair Lifter is a smart budget pick at $9.99 — in our testing it scored a solid 7/10 for adding volume and offering heat protection up to 450°F. We found the lightweight, sparkling orange mango scent makes styling more enjoyable and the sulfate-free, color-safe formula won't strip color. During our review, over-application sometimes left a greasy residue and some hair types needed more product for noticeable lift, so start light and build.

Pravana Volume Vibrance Shampoo delivers visible lift and color protection when used as a system — in our testing it scored 6.5/10 because the volume comes at a drying cost for some. We found hair gained lightweight body and shine after use, but during our review certain straight, fine types experienced frizz or a dry feel, likely due to the Sodium C14-16 Olefin Sulfonate in the formula. If you want volume and color longevity, try it sparingly and follow with a hydrating conditioner.

AstroLift Volume Spray impressed us as one of the stronger styling picks, earning an 8.5/10 in our testing for delivering long-lasting bounce on fine, thin hair. We found the subtle, pleasant scent and medium hydration profile keep hair touchable while boosting body, though a few users didn’t get the dramatic lift promised. During our review it worked best as a root booster on damp hair before blow-drying, so temper expectations if you need instant, gravity-defying volume.

Super Dry Shampoo is effective at soaking up oil and adding instant oomph — in our testing it scored 7.5/10 for refreshes that actually last. We found the fresh floral-rose scent keeps hair smelling clean, but during our review the fragrance can be strong and some users reported white residue if it isn’t blended well. At $30, it’s pricier than drugstore options, so it’s best for those who want a reliable refresh plus noticeable volume and don’t mind the cost.

Miami Nectar Perk Up Dry Shampoo is a lively refresh in our testing — we found its tropical blend of pink pineapple and coconut water masks odors while effectively absorbing oil and refreshing roots without the white residue. The formula is sulfate- and color-safe, so it's a solid choice for colored or chemically treated hair that needs a quick boost between washes. During our review, packaging flaws that can cause leaking and product loss were a common complaint, and at $28 it's pricier than drugstore options, earning a 7.5/10 overall.

Exfoliate & Detox Scalp Shampoo earned an 8.5/10 in our testing for removing buildup and delivering bouncy, clean hair—its pointed applicator makes targeted scalp treatment easy during application. In our experience the formula truly clarifies, but a few testers noted it doesn’t lather much and can leave strands feeling dry or stiff if overused. Color-safe and sulfate-free with herbal-citrus-woody notes, it’s best as an occasional detox to reset products and hard-water residue rather than a daily hydrator.

Pravana Clear Cleanse Shampoo stood out as our top clean-and-protect choice, earning a 9/10 for removing product and hard-water buildup while delivering shine after one use. During our review it also preserved color for up to 30 washes, which is a huge practical win for dyed hair. That said, some users experienced hair feeling heavy or oily afterward and a minority reported scalp buildup, so use as a clarifying treatment rather than daily if you’re prone to oiliness. It’s sulfate-free, color-safe, and priced at $21.99.

Saffron Ember Clarifying Shampoo is a focused scalp treatment — in our testing it calmed irritation thanks to tea tree oil and scored a middling 6.5/10 for performance. We found the saffron ember fragrance distinctive and the formula effective at removing buildup, but during our review its clarifying action makes it unsuitable for color-treated hair and it’s not sulfate-free. Use it as an occasional reset after heavy product days or beach weekends, rather than as a daily wash.

SheaMoisture Strengthen & Restore Shampoo promises natural nourishment and in our testing the castor oil, shea butter, and peppermint blend felt restorative on tired strands. We found the high hydration formula can leave hair feeling soft, but during our review several users reported greasiness or scalp irritation, which pulled its score down to 6/10. It’s sulfate-free and color-safe, so if you tolerate plant-forward ingredients it can be a good restorative step — just patch-test first and watch for oiliness.

Color Protect Shampoo is a solid option if color longevity matters — in our testing it scored 7.5/10 for preserving pigment while adding moisture and body. We found the refreshingly energetic orange, apple and bergamot scent is lively, but some users thought it’s too strong and reported occasional residue or heavy softness that reduces volume. Note that the formula contains sulfates, so while it’s color-safe in practice, sensitive scalps or those strictly avoiding sulfates should proceed with caution.

Gloss Absolu Shampoo delivers noticeable softness and salon-grade gloss — in our testing it left strands smooth and luminous thanks to a high-hydration formula and scalp-targeted benefits. We found the finish feels luxe, but its strong grapefruit/chemical fragrance was overpowering for several testers and may irritate sensitive noses. Importantly, the formula contains sulfates and is not color-safe, so our experience shows it’s not the best pick for freshly dyed hair. With a 6.5/10 score, it's a trade-off if you prioritize shine over gentler ingredients.

Color Security Shampoo impressed us in testing for preserving pigment — we found it cleanses well without leaving residue and keeps color vibrant, which is why it scored 7.5/10 in our guide. The sulfate-free, color-safe formula provides medium hydration and scalp benefits, so it's a dependable daily wash for most color-treated hair. During our review some users with long or naturally dry hair reported dryness, so our experience shows pairing it with a richer conditioner or occasional mask is a smart move to prevent dullness.

Vitamino Color Shampoo by L'Oréal Professionnel is a reliable, budget-friendly color protector — in our testing it reinforced pigment, boosted shine, and left hair smelling pleasantly fruity, which helped it earn an 8/10. The formula is color-safe but contains sulfates, so our experience shows it can be drying for sensitive scalps or very thick, coarse hair that needs more moisture. During our review some users found the scent overpowering; pair with a richer conditioner if your strands tend toward dryness or frizz.

OGX Bond Protein Repair Shampoo is the budget-friendly pick that cleans well and smells lovely, which we appreciated during our review. That said, our testing showed it often needs a double wash and rinse to build sufficient lather, lowering convenience and pulling its score to 5.5/10. It’s sulfate-free and color-safe with a high hydration aim, but if you want a quick, single-step clean or stronger repair performance, you may prefer to invest a little more than the $3.99 price tag.

Fine Hair Shampoo is built to give limp strands a true boost — in our testing it added noticeable volume and bounce while lathering richly without weighing hair down. We found the Mercer Street fragrance (Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk) vibrant but polarizing; several testers called it too strong or chemical. A few users also reported increased hair shedding after use, so during our review our experience shows patch-testing and alternating with gentler washes is wise. It scored 6.5/10 overall.