Polaroid on Instagram: "In our eternal quest to minimize factory waste, the Reclaimed Series gives leftover materials a second life through small-batch experiments (remember Reclaimed Blue & Green?). This time, our scientists Huub and Roché mixed Blue 600 chemistry with Acid Red dye just to see what would happen. Purple happened. Otherworldly, dreamlike, limited-edition purple. #ReclaimedPurple"