25 Best Baby Toys of 2025: From Rattles to Interactive Playmats

baby toys

25 Best Baby Toys of 2025: From Rattles to Interactive Playmats

July 10, 2025

Overview

Discover the top baby toys of 2025, perfectly chosen to stimulate your little one's development and spark joy! This curated guide features 25 of the best toys for newborns, infants, and toddlers, ranging from classic rattles and plush toys to engaging playmats and interactive learning tools. We've hand-picked these options to ensure safety, promote learning, and provide endless hours of fun for your baby. Explore this comprehensive list to find the ideal gift for baby showers, birthdays, or simply to provide a special treat for your child.

Molly Breckenhood

In this guide

Newborn Essentials: Toys for Early DevelopmentSensory Playtime: Engaging Playmats and ToysTeething Time: Safe and Soothing ToysBuilding Blocks: Toys for Growing ToddlersMusical Wonders: Toys to Delight and Entertain

Our picks

The Best Newborn Essentials for Early Development: Skwish Natural, $23.00

The Most Engaging Playmat for Sensory Playtime: Farmstand Grow & Play Activity Gym by Skip Hop, $90.00

The Safest Teether for Teething Babies: Sophie la Girafe Teether, $24.99

The Best Building Blocks for Growing Toddlers: Lamaze Mortimer the Moose, $15.32

The Smartest Playmat for Interactive Learning: Fisher-Price Kick & Play Piano Gym, $57.84

The Best Musical Toy to Delight and Entertain: Fisher-Price Rattle 'n Rock Maracas, $8.63

The Most Soothing Plush Toy for Newborns: My Little Artist Playset by Gund, $8.11

Newborn Essentials: Toys for Early Development

Gentle rattles and soft plush toys designed to stimulate newborns' senses and provide comfort.

Sassy Wonder Wheel

$12.99

Start your little one's sensory journey with the Sassy Wonder Wheel. This eye-catching, interactive toy is specifically designed to captivate newborns with its bright colors and engaging textures. With its gentle rattling sounds and easy-to-grasp design, it's the perfect early development tool to stimulate those tiny hands and curious minds, all while offering soothing comfort.

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$12.99

at Babylist


Baby Einstein Sea Dreams Soother

$29.99

Lull your little one to sleep with the #1 best-selling Baby Einstein Sea Dreams Soother! This ocean-themed dream machine combines gentle melodies, soothing sounds, and twinkling lights to calm newborns and help them drift off. With customizable modes and a convenient remote control, this must-have soother makes bedtime a breeze for both baby and parents.


Skwish Natural

$23.00

Spark your newborn's curiosity with this award-winning, naturally-crafted toy! The Skwish's unique design, featuring springy elastic and sliding beads, captivates little ones while boosting gross motor skills through grasping and reaching. Made with sustainable materials, this multi-sensory wonder offers safe and stimulating playtime, providing endless entertainment and introducing cause and effect.


Fisher-Price Sing & Go Purple Monkey

$15.99

Introduce your newborn to a world of sensory delight with this adorable Purple Monkey stroller toy! Featuring the beloved Purple Monkey song, this plush pal offers engaging sounds, crinkles, and soft textures to captivate little ones. Easily attachable to strollers or play gyms, this musical monkey provides on-the-go entertainment and stimulation for developing senses, making it a perfect comfort companion from birth.


Stim To Go by Wimmer

$18.00

Keep your newborn entertained on the go with this redesigned stroller toy. Featuring high-contrast images, backed by research, these cards offer visual stimulation for developing eyes. The wooden disk adds extra visual interest, and the simple clamp attaches easily to strollers and carriers. This essential toy is perfect for keeping little ones engaged during travel.


My Little Artist Playset by Gund

$8.11

Nurture your little artist's creativity with the adorable Baby GUND My Little Artist Playset. This five-piece sensory experience includes crinkly, squeaky, and rattling plush toys designed to stimulate baby's senses and encourage early exploration. The soft, machine-washable materials and engaging textures provide comfort and playful learning, making it the perfect gift for sparking imagination from day one.


Oball Classic Ball

$4.99

Introduce your newborn to the joy of play with the Bright Starts Oball! This iconic toy's unique, open design makes it incredibly easy for tiny hands to grasp and explore. Its flexible, BPA-free construction is both soft and engaging, promoting early fine motor skills as your little one squeezes, shakes, and rolls their way to developmental milestones.

Sensory Playtime: Engaging Playmats and Toys

Interactive playmats and toys that encourage exploration and sensory development for infants.

Helping Hands Sensory Scoops

$15.49

Boost your little one's sensory exploration and fine motor skills with the Helping Hands Sensory Scoops! This durable set of four colorful scoopers transforms playtime into a hands-on learning adventure. Perfect for sensory bins, water tables, or the sandbox, these easy-grip tools encourage pouring, sifting, and scooping, building essential hand strength and coordination in a fun, engaging way.


Farmstand Grow & Play Activity Gym by Skip Hop

$90.00

Cultivate your little one's senses with the Farmstand Grow & Play Activity Gym! This interactive play gym from Skip Hop transforms playtime into a bountiful harvest of fun. With engaging textures, sounds, and playful farm-themed characters, it fosters crucial sensory development, keeping babies entertained and exploring from tummy time to active play. Get ready for a blossoming adventure!


Infantino Pop-Up Ball Pit

$24.84

Give your little one a world of fun with the Infantino Pop-Up Ball Pit! Designed for easy setup and storage, this spacious 35" pit comes with 50 colorful balls, making it perfect for both indoor and outdoor play. Its bright design encourages active movement and motor skill development, ensuring hours of playful exploration for your growing baby.


Sassy Bumpy Ball

$6.27

Spark your baby's sensory exploration with the Sassy Developmental Bumpy Ball! This engaging ball is designed with bright, high-contrast colors and easy-to-grasp bumps to stimulate vision and encourage motor skill development. The gentle rattle sounds and varied textures further promote tactile and auditory learning, making this a perfect choice for little ones ready to reach, grasp, and explore the world around them.


Fisher-Price Kick & Play Piano Gym

$57.84

Ignite your baby's sensory development with the Fisher-Price Kick & Play Piano Gym! This interactive playmat offers multiple ways to play and grow, featuring a light-up piano with music and sounds. From tummy time to sit-and-play, this versatile gym engages your little one with colors, shapes, and sounds, setting the stage for joyful learning.


Lamaze Mortimer the Moose

$15.32

Introduce your baby to a world of sensory exploration with Mortimer the Moose! This adorable Lamaze toy delights with crinkly feet, a squeaky tummy, and soft, chewable antlers, perfect for stimulating touch, sound, and visual development. Mortimer easily clips onto strollers and carriers, making him a convenient companion for on-the-go fun and keeping baby entertained wherever you go.


Bright Starts Winnie The Pooh Water Mat

$9.99

Dive into sensory fun with the Disney Baby Winnie the Pooh Water Mat! This adorable mat transforms tummy time into an engaging adventure, allowing your little one to explore water play with floating sun, star, and cloud toys. Easy to fill, drain, and clean, it's perfect for at-home or on-the-go entertainment, making it an ideal gift for newborns up to 12 months old.


Oball

$37.00

Spark your baby's curiosity with this captivating sensory arch! This interactive play center from Kids II features a unique design, encouraging visual and tactile exploration. With engaging toys and a safe, stimulating environment, it's the perfect way to support your little one's development while providing hours of joyful playtime. Shipped directly from the UK!


pipSquigz Loops

$12.95

Fuel your baby's sensory exploration with these captivating loops! The textured rings rattle and spin, engaging tiny hands and ears. Secure them to any surface with suction cups for a fun, stationary play area, then let the exciting "POP" sound delight your little one as they detach. Learning and giggles really stick with this engaging toy!

Teething Time: Safe and Soothing Toys

Teethers designed to soothe sore gums and provide safe, chewable fun for teething babies.

OSTTRPO Baby Teether Toys Set

$13.99

Soothe those sore gums naturally with this adorable set of wooden teethers! Crafted from smooth, non-toxic wood, these teething rings offer safe and gentle relief for little ones. Featuring cute animal shapes, these teethers aren't just for chewing; they also encourage sensory exploration and fine motor skill development, turning teething time into a fun and engaging experience for babies and toddlers.


Nuby Ice Gel Teether Keys

$5.99

Soothe your little one's sore gums with these icy keys! The Nuby Ice Gel Teether is designed with multiple textures and gentle cooling to massage and comfort teething babies. Easy to grasp and dishwasher safe, this teether provides safe, chewable relief from 3 to 60 months.


Sophie la Girafe Teether

$24.99

Ease your little one's teething troubles with the beloved Sophie la Girafe. This iconic French teether is crafted from natural rubber, offering a safe and soothing chewing experience. Its soft texture is perfect for tender gums, making it a must-have for any teething baby. Give the gift of comfort and smiles!

Building Blocks: Toys for Growing Toddlers

Building blocks and educational toys to foster creativity, problem-solving, and fine motor skills.

VTech Turn and Learn Driver

$7.79

Rev up your little one's imagination with the VTech Turn and Learn Driver! This interactive driving toy lets toddlers explore sounds, music, and even road safety with lights and a horn. The steering wheel, gear shift, and signal lever encourage fine motor skills and imaginative play, making learning fun at every turn.


Stroll & Discover Activity Walker

$35.99

Ready for those wobbly first steps? The Stroll & Discover Activity Walker is a developmental powerhouse, transforming from a floor-play station to a supportive walker. Packed with interactive features like light-up piano keys and spinning gears, this toy fosters fine motor skills and introduces early learning concepts, all while encouraging mobility.


VTech Pop-a-Balls Bulldozer

$11.24

Get ready for construction fun with the VTech Pop-a-Balls Bulldozer! This vibrant, interactive toy is perfect for little builders, encouraging movement and developing essential motor skills. Watch as colorful balls pop through the chimney and into the bucket, sparking curiosity and engaging your toddler with playful tunes, numbers, and color recognition. Push, roll, and learn – the fun never stops!

Musical Wonders: Toys to Delight and Entertain

Musical instruments and toys that introduce babies to rhythm, melody, and auditory exploration.

Fisher-Price Rattle 'n Rock Maracas

$8.63

Introduce your little one to the joy of music with these adorable Fisher-Price maracas! Perfectly sized for tiny hands, these rattle toys are designed for easy grasping and shaking. The colorful beads and soft pom-poms stimulate senses, while the rhythmic sounds encourage early musical exploration and gross motor skill development in babies aged 3+ months.


Fisher-Price Cool Beats Penguin

$12.99

Introduce your little one to a world of fun and learning with this interactive penguin friend! Designed for newborns and up, this toy features lights, music, and exciting movements to capture your baby's attention. It's a delightful way to stimulate sensory development and encourage those early wiggles and giggles, making playtime a true adventure.


Baby Einstein Take Along Tunes

$9.96

Introduce your baby to the world of music with the beloved Baby Einstein Take Along Tunes! This award-winning, handheld musical toy features 10 classical melodies and dancing lights to captivate little ones. Its easy-to-grasp design and volume control ensure hours of musical fun, sparking auditory and visual exploration from just 3 months old.

Topics

baby toys
best baby toys
newborn toys
infant toys
toddler toys
developmental toys
interactive playmats
baby gift guide

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