The Bestselling Skincare Products of 2025: Our Customer Favorites

$9.99

Olay Cleansing Melts are an affordable, portable option with a rich lather that effectively cleanses, scoring a 5.5/10. Some users find they don’t fully dissolve, leaving residue, which can be frustrating, but they’re great for on-the-go use. Overall, they’re good value if you want a budget-friendly, travel-ready cleanser with decent performance.

$9.99

at Olay

$11.99

The CeraVe Hydrating Facial Cleanser is a popular choice for those with dry skin, offering a soothing, cream-based formula packed with hyaluronic acid and ceramides to help retain moisture and restore the skin’s barrier. While it scores well on hydration, some users find it less effective at removing makeup and note the presence of parabens, which might be a concern. Overall, it’s a gentle daily cleanser ideal for sensitive, dry skin, but you may need a separate product for thorough makeup removal.

$11.99

at Amazon

$22.00

Tatcha’s Rice Polish scores an impressive 9.5/10, thanks to its gentle, transformative exfoliating action from a finely milled powder that becomes a creamy foam when water is added. It leaves skin feeling smooth, radiant, and moisturized without dryness, making it our top-rated exfoliator. The only drawbacks are its higher price and less convenient packaging, but its effectiveness makes it well worth it.

$22.00

at Tatcha

$13.99

Bioderma Sensibio H2O Wipes are a reliable, gentle option for sensitive skin, scoring 7/10 during our testing. They effectively remove makeup without irritation, making them perfect for quick cleanses, though some find them less moist than expected, often needing extra micellar water. Overall, they’re convenient, skin-friendly wipes ideal for on-the-go makeup removal or refreshing your face.

$13.99

at Amazon

$17.49

TruSkin Hyaluronic Acid Serum is a budget-friendly, fast-absorbing moisturizer that boosts hydration and improves skin texture, earning a 7.5/10. Its lightweight feel makes it suitable for sensitive skin, but some users noticed little change or experienced adverse reactions. It’s a reliable, simple addition for anyone seeking an affordable hydration boost without heaviness.

$17.49

at Amazon

$12.14

The Ordinary’s Granactive Retinoid 2% Emulsion earned a 6.5/10, making it a decent starter retinoid with an affordable price point. Its lightweight, non-oily texture absorbs quickly, but the necessity for refrigeration and initial purging effects can be inconvenient. It’s ideal for beginners easing into retinoids, though advanced users might seek more potent options.

$12.14

at Cultbeauty

$9.00

The Advanced Snail 96 Mucin Power Essence is a popular choice for nourishing skin, boasting 96.3% snail secretion filtrate that absorbs quickly and imparts a natural glow. Our testing shows it’s lightweight and fragrance-free, making it suitable for sensitive skin, though some find its sticky texture a downside. While it may not provide enough hydration for very dry or acne-prone skin, it’s highly praised for gentle nourishment, especially for combination skin types.

$9.00

at Cosrx

$19.99

The Niacinamide 10% + Zinc 1% Serum from The Ordinary provides effective oil control, reducing visible pores and shine, making it a top-rated choice for oily skin. Our experience shows it’s affordable, lightweight, and absorbs quickly, but some users with sensitive skin report potential irritation or tackiness. While not the highest scorer, its balance of price and performance makes it a reliable staple for improving skin clarity.

$19.99

at Gosupps

$6.00

The Hyaluronic Acid Serum from Good Molecules stands out for its affordability and hydrating effects, offering deep moisture without heaviness. Our review indicates quick absorption and a plumping effect, although some users find the sticky feeling and lower concentration of active ingredients less desirable. It’s an excellent budget-friendly choice for anyone wanting to boost skin hydration daily.

$6.00

at Goodmolecule...

$23.00

The Water Cream from Tatcha scored a 7/10, offering effective hydration and a smooth makeup base with its lightweight gel texture. It’s a great pick for combination skin that needs oil control without dryness, though its fragrance could irritate sensitive skin and it might not suffice for very dry skin types. Overall, it’s an appealing, hydrating moisturizer for those seeking a non-greasy, quick-absorbing option.

$23.00

at Tatcha

$11.99

This CeraVe combo of Moisturizing Cream and Hydrating Face Wash is practical for dry, sensitive skin, combining effective cleansing with deep hydration. The cleanser removes dirt and makeup well, though it can feel somewhat stripping for drier skin types, and the thick moisturizer may not suit those preferring lighter textures. Our experience shows it’s a reliable set for barrier repair and comfort, especially if you want a scent-free, non-irritating routine.

$11.99

at Amazon

$21.59

Neutrogena Hydro Boost Water Gel is a reliable moisturizer that provides intense hydration with its hyaluronic acid content, earning a 7.5/10 score. Its lightweight, gel-like texture absorbs quickly and suits sensitive skin well, though some users find the watery consistency too light or experience dryness afterward. It’s a great, affordable option for hydrating and refreshing your skin without heaviness.

$21.59

at Walgreens

$10.99

The Toleriane Double Repair Moisturizer is a gentle, well-loved option for sensitive skin, scoring 7.5/10, thanks to its fast absorption and barrier-strengthening ingredients like ceramides and niacinamide. Our review highlights its lightweight feel and suitability for sensitive skin, although some users experience pilling or find it less hydrating for very dry skin. It’s an economical, dependable moisturizer with a soothing, fragrance-free formula.

$10.99

at Dermstore

$26.00

The Ultra Facial Moisturizing Cream with Squalane is celebrated for delivering deep, long-lasting hydration, earning a 7/10 rating from our tests. Its gentle, non-heavy formula suits all skin types, including sensitive, though some users feel it emphasizes pores or isn’t enough for extreme dryness. Overall, it’s a reliable, luxurious moisturizer that helps strengthen your skin barrier.

$26.00

at Sephora

$12.00

The Caffeine Eye Cream is a lightweight, hydrating product that quickly absorbs and refreshes tired eyes, scoring a solid 7/10. While it’s praised for its cooling feel and ability to hydrate, its limited impact on dark circles and occasional dryness mean it’s best for a quick boost rather than a transformative treatment. It’s an affordable, no-fuss option ideal for everyday use.

$12.00

at Theinkeylist

$28.00

Drunk Elephant’s T.L.C. Sukari Babyfacial, with a high 8.5/10 rating, is a potent exfoliating mask that dramatically boosts radiance and skin smoothness. Its blend of AHAs and BHAs effectively resurfaces skin but can cause irritation for sensitive types. We found that some dispenser issues may waste product, but overall, it’s great for weekly use if you want that fresh, luminous glow.

$28.00

at Amazon

$199.00

DERMAFLASH LUXE+ scores an 8/10 for its impressive ability to remove peach fuzz and dead skin, revealing a smoother, brighter complexion. Despite its high cost and ongoing maintenance needs, it offers professional-like results at home. This device is excellent for those committed to a skincare routine focused on skin refinement, though some may find the upkeep a bit of a hassle.

$199.00

at Dermaflash

$35.00

The 2% BHA Liquid Exfoliant is highly effective at minimizing pore size and refining skin texture, securing a 7.5/10 from our testing. It delivers noticeable oil control and clearer skin, though initial purging and an oily feel can be a downside for some. We recommend it for those with combination skin who don’t mind a slightly greasy finish after application, as its pore-unclogging benefits are well worth it.

$35.00

at Paulaschoice

$32.29

The La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60 is a high-ranking sun protection option with an 8/10 score, making it a solid choice for long outdoor days. Its lightweight, fast-absorbing cream formulation is ideal for sensitive skin, and the water-resistant, fragrance-free design adds to its appeal. However, some users note a white cast if not thoroughly rubbed in, and minor safety concerns regarding octocrylene may be a consideration for daily use. Overall, it's effective but requires careful blending.

$32.29

at Amazon

$75.00

EltaMD UV Clear SPF 46 stands out for its lightweight, non-greasy feel and excellent suitability for sensitive and acne-prone skin, earning an 8/10 rating. Its sun protection with niacinamide helps reduce redness and improve skin texture, making it a top suncare option, though some find it leaves a shiny finish and is a bit pricey. Reapplication is necessary for water activities, but its skin-friendly ingredients make it a customer favorite for daily wear.

$75.00

at Eltamd

$17.00

Rice + B5’s Relief Sun Aqua-fresh SPF 50+ PA++++ offers broad-spectrum sun protection with a quick-absorbing, lightweight formula that nourishes skin with rice seed water and panthenol. While its non-greasy feel is a major plus, some users experienced breakouts or felt it didn’t hydrate enough for very dry skin. It’s an excellent daily sunscreen especially suited for oily or combination skin types seeking reliable, effortless sun defense.

$17.00

at Modesens

$14.40

Supergoop!’s Unseen Sunscreen SPF 40 is favored for its invisible, matte finish and ability to double as a makeup primer. In our review, it scored a 7/10—great for oily skin, though some concerns about its effectiveness and scent were noted. It provides broad-spectrum protection in a lightweight, non-greasy gel, making it perfect for everyday wear and under makeup, despite some users experiencing inconsistent sun protection.

$14.40

at Amazon

$62.00

Elixir Ultime Hair Oil earns an 8/10 for its powerful frizz control and radiant shine, making it a favorite for professional-quality hair care. Its lightweight, quick-absorbing formula ensures hair feels smooth without greasiness, complemented by a luxurious fragrance. The higher price and silicone content might be drawbacks for some, but if you seek a nourishing oil with a pleasant scent, this product delivers excellent results.

$62.00

at Kerastase-us...

$30.00

Nº.3 Hair Perfector is a reliable treatment that strengthens and smooths hair, reducing breakage and frizz, and scores a solid 7/10. It’s safe for color-treated hair and sulfate-free, making it suitable for various hair types. While routine use is necessary for best results, some find it tricky to incorporate and note it may require more product due to its watery consistency.

$30.00

at Olaplex

$219.45

FOREO Bear 2 stands out with a 9/10 rating thanks to its innovative microcurrent technology for lifting and toning facial muscles. It enhances skincare absorption and suits all skin types, providing a professional-looking at-home facial. Its main drawbacks include occasional connectivity issues and concerns about durability, but overall, it’s highly recommended for those wanting visible, non-invasive results.

$219.45

at Amazon

$595.00

The TRINITY+ Complete Set is an innovative device combining microcurrent and red light therapy, earning an 8.5/10 for its multi-faceted skincare benefits. It’s especially appealing if you’re looking for professional-like facial results at home, though our review notes that consistent, users need to dedicate time regularly for noticeable improvements. Its high cost may be a barrier, but those committed to advanced skincare love its comprehensive approach.

$595.00

at Mynuface

$249.00

The Shark FlexFusion Hair Styler earns a 7.5/10, valued for its versatility with multiple attachments for various styles. Our review notes that while it delivers soft, glossy results, the device’s size and weight can make it cumbersome to handle. It’s a good investment if you want a multi-purpose styling tool, though some users find reaching their roots tricky and better suited for home use rather than quick touch-ups.

$249.00

at Amazon

$28.00

Dream Coat Supernatural Spray is a well-liked anti-frizz treatment, scoring 7.5/10 in our testing for taming flyaways and adding shine. Its lightweight liquid formula delivers notable smoothness for many users, but some find the spray nozzle hard to control and it may not work equally well on very thick or frizzy hair. It’s a handy product for maintaining sleek, glossy hair in humid conditions.

$28.00

at Colorwowhair