TikTok's Top Beauty Secrets: 15 Must-Have Products of 2025

TikTok's Top Beauty Secrets: 15 Must-Have Products of 2025

July 18, 2025

Overview

Get ready to upgrade your beauty routine! This guide unveils the top 15 must-have beauty products dominating TikTok in 2025. From innovative skincare solutions to game-changing makeup finds, we've curated a list of the most buzzed-about items that are guaranteed to go viral. Discover the secrets the beauty community can't stop raving about and find your new holy grail products that will take your look to the next level.

Magdalena Fazekas

In this guide

Skincare Sensations: TikTok's Top PicksMakeup Must-Haves: Viral Beauty TrendsHaircare Heroes: TikTok-Approved StylingInnovative Beauty Gadgets: TikTok Favorites

Our picks

The Best Skincare Product for a TikTok Glow: Advanced Snail 96 Mucin Power Essence, $9.00

The Most Viral Makeup Trend of 2025: Killawatt Fluid Freestyle Highlighter - Butta Brownie, $32.00

The Best Hair Tool for Effortless TikTok Waves: Dyson Airwrap Straight+Wavy (Jasper Plum), $499.99

The Most Innovative Beauty Gadget on TikTok: CurrentBody Skin LED Hair Growth Helmet, $859.99

The Ultimate Viral Beauty Hack Product: Brow Glue, $10.00

The Best Affordable TikTok Beauty Buy: Glossy Lip Stain, $6.00

The Most Coveted Beauty Tool for Contouring: Maybelline Lash Sensational Sky High Mascara, $9.99

The Best TikTok-Approved Hair Styling Product: HoliRoots Hair Oil, $38.00

Skincare Sensations: TikTok's Top Picks

Revolutionary skincare products for a flawless complexion, as seen on your For You page.

Advanced Snail 96 Mucin Power Essence

$9.00

Discover why Advanced Snail 96 Mucin Power Essence is taking the TikTok beauty world by storm. Packed with 96.3% snail mucin, it hydrates and revitalizes your complexion, making it suitable for all skin types, including sensitive ones. While some users reported a slightly sticky feel, our review found it absorbs quickly, delivering sheer coverage and a dewy glow. At just $9, it’s an affordable way to embrace the powerful benefits of K-beauty in your daily routine.

Cosrx logo

$9.00

at Cosrx

The Good

Lightweight texture that absorbs quickly without leaving a sticky residue.

Contains 96.3% snail mucin, known for its regenerative and hydrating properties.

Suitable for all skin types, including sensitive skin.

The Bad

Some users report a sticky or tacky feeling upon application.

May not provide sufficient hydration for very dry skin types.

A few users experienced breakouts after use.

Skin Type Compatibility: All / Application Method: Serum / Finish: Natural / Coverage Level: Sheer


Solar Recover After Sun Moisturizing Spray

$29.50

Sunburn discomfort meets its match with Solar Recover After Sun Moisturizing Spray. This TikTok-beloved spray provides instant relief with a calming mist of vitamin E and calendula, drying quickly without leaving stickiness. While you might notice a strong scent, the soothing benefits far outweigh this, making it a summer essential. For best results, we found reapplication keeps skin moisturized and radiant, making it an easy pick for post-sun skincare.

The Good

Provides quick relief from sunburn discomfort.

Contains natural ingredients like vitamin E and calendula.

Easy-to-use spray application dries quickly without leaving a sticky residue.

The Bad

Some users find the scent too strong or overpowering.

May require frequent reapplication for sustained moisturizing effect.

Spray nozzle design may result in product wastage during application.

Skin Type Compatibility: All / Application Method: Spray / Finish: Natural / Coverage Level: Sheer


CeraVe Vitamin C Serum & Eye Cream Set

$23.88

CeraVe's Vitamin C Serum & Eye Cream Set offers a bright future for your skincare routine. Ideal for sensitive skin, this fragrance-free duo harnesses 10% pure vitamin C for radiant, even skin. Our experience with its lightweight, quick-absorbing formula found some initial stickiness, but the natural finish compensates. Despite concerns about the packaging allowing oxidation, the benefits in skin tone improvement and sheer coverage make it a TikTok favorite for a glowing complexion just shy of $24.

The Good

Contains 10% pure vitamin C for brightening and evening skin tone.

Lightweight, non-greasy formula that absorbs quickly.

Fragrance-free and suitable for sensitive skin.

The Bad

Some users report a sticky texture upon application.

May cause dryness or irritation in sensitive individuals.

Packaging may allow oxidation, affecting product efficacy.

Skin Type Compatibility: All / Application Method: Serum / Finish: Natural / Coverage Level: Sheer

Haircare Heroes: TikTok-Approved Styling

Discover must-have hair tools and products for effortlessly chic and viral hairstyles.

Dyson Airwrap Straight+Wavy (Jasper Plum)

$499.99

Get salon-quality styling at home with the Dyson Airwrap Straight+Wavy in Jasper Plum. Utilizing the Coanda effect, it styles your hair without harmful extreme heat, protecting your locks while achieving a natural finish. Though it comes with a learning curve and a premium price, its six versatile attachments offer immense styling possibilities, from sleek straightening to voluminous waves. Our experience shows Bluetooth connectivity enhances your hair routine through personalized suggestions from the MyDyson app.

The Good

Utilizes the Coanda effect to style hair without extreme heat, minimizing damage and promoting healthier hair.

Includes six versatile attachments for various styling needs, enhancing its functionality.

Features Bluetooth connectivity to the MyDyson app for personalized styling routines.

The Bad

High price point may be prohibitive for some consumers.

Learning curve associated with mastering the use of multiple attachments.

Some users report issues with attachments falling off during use.

Skin Type Compatibility: All / Application Method: Spray / Finish: Natural / Coverage Level: Buildable


HoliRoots Hair Oil

$38.00

Elevate your hair care routine with HoliRoots Hair Oil, a sophisticated solution for strengthening and enhancing shine. Infused with Ayurvedic ingredients, it’s perfect for revitalizing all hair types and promoting healthy growth. In our testing, a little went a long way towards shinier, softer locks, though caution against over-application to avoid greasiness. If you aren’t a fan of strong floral scents, this might not be for you, but it's a small trade for standout, healthy hair.

The Good

Effectively strengthens hair and promotes new growth.

Leaves hair shiny and soft.

Pleasant floral scent.

The Bad

Can leave hair feeling greasy if too much is applied.

Some users may find the scent too strong.

Requires thorough rinsing to prevent residue.

Skin Type Compatibility: All / Application Method: Oil / Finish: Natural / Coverage Level: Sheer


CurrentBody Skin LED Hair Growth Helmet

$859.99

Tackle thinning hair with TikTok's favorite, the CurrentBody Skin LED Hair Growth Helmet. Offering convenience with built-in headphones and a user-friendly design, it increases hair density with consistent use. While the price is steep, our testing shows remarkable results over time. Considering its bulky size and travel limitations, it's still an appealing choice for those seeking innovative solutions to transform hair health from the comfort of home.

The Good

Proven to increase hair density when worn regularly.

Fitted with in-built headphones for convenience.

Easy to use, with clear instructions.

The Bad

Expensive, costing $859.99.

Bulky design makes it difficult to travel with.

Requires consistent use of 10 minutes every day for 16 weeks to see results.

Skin Type Compatibility: All / Application Method: N/A / Finish: N/A / Coverage Level: N/A

Innovative Beauty Gadgets: TikTok Favorites

Cutting-edge beauty tools that are blowing up on TikTok and simplifying your routine.

Jolie Filtered Showerhead

$169.00

The Jolie Filtered Showerhead is the secret to TikTok-recommended hair and skin health. We loved its easy installation and noticeable difference in water quality, reducing chlorine and heavy metals for softer hair and skin. Despite its high initial cost and ongoing filter replacements, the investment pays off with visually healthier skin and less hair shedding. Choose a finish that matches your decor, and enjoy the spa-like experience this showerhead brings to your everyday routine.

The Good

Easy to install, taking less than 5 minutes.

Available in multiple finishes to match bathroom decor.

Some users report improved hair and skin health.

The Bad

Requires filter replacements every 3 months, adding to maintenance costs.

Some users experienced reduced water pressure.

High initial cost compared to standard showerheads.

Skin Type Compatibility: All / Application Method: Spray / Finish: Natural / Coverage Level: Full


Revlon Oil Absorbing Face Roller

$8.03

The Revlon Oil Absorbing Face Roller is your compact answer to on-the-go shine control. This TikTok-loved tool utilizes volcanic stone to mattify without disrupting makeup, while its reusable design appeals to eco-conscious beauty lovers. It may take multiple passes for severe shine, but its ease of use and practical size make it a standout tool. Our experience highlights its effectiveness for combination and oily skin types, keeping you fresh anytime, anywhere.

The Good

Effectively absorbs oil without disturbing makeup.

Compact and portable for on-the-go use.

Reusable and easy to clean, reducing waste.

The Bad

May require multiple passes for very oily skin.

Regular cleaning needed to maintain effectiveness.

Some users find the stone size small for full-face coverage.

Skin Type Compatibility: Oily / Application Method: Roller / Finish: Matte / Coverage Level: N/A

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Topics

TikTok beauty
beauty secrets
viral beauty products
2025 beauty trends
must-have makeup
skincare recommendations
TikTok finds
beauty product reviews
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