What’s New?: The Hottest Shampoo Launches of Summer 2025

$56.00

While Urban Moisture Shampoo may not boast the highest score, our review found its ability to hydrate and soften hair uniquely effective. Despite its sodium laureth sulfate content, which may deter some users, this shampoo boasts a blend of botanical fragrance notes that delight the senses. At $56.00, it's a bit pricey, but those invested in deeply nourishing and revitalizing dry hair might find it worth the splurge for its hydrating prowess.

$56.00

at Sephora

$17.00

The Hydrating Shampoo Bar by Ethique is a summer eco-friendly must-have, offering silky, soft hair while minimizing packaging waste. Despite a minor score hit for causing scalp tightness and heaviness for some, it's a frontrunner in providing natural hydration. Infused with a refreshing sparkling pear scent, it stands out as a wallet-friendly option at $17.00, and its high hydration level makes it a solid choice for combating summer dryness.

$17.00

at Ethique

$21.99

In our experience, Pravana Moisture Marvel Shampoo is a versatile choice for a wide range of hair types, offering enhanced shine with the power of hyaluronic acid. Despite its 7.5 rating due to a higher price point and potentially strong fragrance, its gentle cleansing and hydration capabilities make it perfect for color-treated hair. Enjoy a luxurious wash with its exclusive Magnolia and Wild Nettle scent, ideal for maintaining silkiness throughout the summer.

$21.99

at Amazon

$28.00

Manage your summer frizz with the Anti-Frizz Shampoo, a nourishing solution that ensures sleek hair even in humid conditions. Our review found its impressive frizz management and thick lather kept tresses smooth, though its $28.00 price tag might not appeal to everyone. With a sweet sea buckthorn and water lily fragrance, it offers medium hydration, requiring occasional clarifying washes to maintain its effectiveness. Despite its benefits, its limited regional availability might pose a challenge.

$28.00

at Loveamika

$58.00

Quench dry summer hair with milk_shake moisture&more shampoo, a hydration powerhouse that leaves strands luscious and shiny. Its high hydration level and inclusion of hyaluronic acid impressed us, though the plastic-like scent might not be for everyone. At $58.00, it's a splurge noted in our guide for those prioritizing deep conditioning and color protection. Ideal for replenishing moisture lost in sunny weather, this shampoo nonetheless sits midrange in our rankings.

$58.00

at Milkshakehai...

$39.00

Achieve luxurious softness this summer with the Acai + Passionfruit Hair Mask, our highest-ranked product in this guide with a glowing 9.5/10. Its lightweight formulation transforms fine hair into silky, hydrated strands without weighing down volume. The tropical fragrance adds a delightful sensory escape, though some might find it potent. Despite its higher price, the mask is perfect for those seeking quick moisture infusion and desire salon-level results at home.

$39.00

at Sephora

$21.60

Oligo Professionnel's Blacklight Dry Shampoo delivers weightless volume and texture without residue, crucial for reviving summer styles. With a score of 7, it does face challenges like rising prices and availability, but its sulfate-free formula and pleasant, subtle fragrance are noteworthy benefits. It's a go-to pick for anyone wanting to refresh their look between washes and keep their hair feeling light and airy.

$21.60

at Amazon

$20.00

Pretty Hair Day Dry Shampoo stands out with its ability to absorb oil without leaving hair stiff, making it a practical choice for daily use. While it doesn’t add as much volume as other dry shampoos, its refreshing citrus scent and commendable oil-absorbing capabilities make it ideal for keeping summer hair fresh. Scoring 7.5, it's a solid mid-range option that emphasizes cleanliness over body.

$20.00

at Rootpretty

$15.00

Peptide Plumping Volume Spray is perfect if you're seeking head-turning volume without stickiness. While the fragrance may not be every user’s cup of tea, and it needs heat activation, its protective benefits up to 450°F are standout features. Scoring 6.5, it's a decent choice for those willing to style with heat for voluminous tresses ready for any summer occasion.

$15.00

at Ulta

$52.00

Oribe Serene Scalp Densifying Shampoo, scoring a strong 8, is ideal for those seeking fuller and healthier hair over time, though slightly pricey at $52.00. Its unique blend of Capixyl™ and Redensyl™ helps reduce shedding while providing protection against environmental stressors, though some users felt it can leave their hair a bit dull initially. Delight in Oribe’s signature citrus scent while nurturing thicker, more vibrant hair over several weeks.

$52.00

at Amazon

$9.99

The Thickening Hair Lifter is your go-to for affordable volume. In our testing, we found it adds noticeable lift without the weight, albeit with a potential for greasy residue in those with finer hair. Its fruity sparkling orange mango scent turns any styling routine into a pleasurable experience. While it protects up to 450°F during heat styling, some users need to be cautious with the amount used to avoid heaviness, earning it a moderate score of 7/10.

$9.99

at Notyourmothe...

$21.99

Transform fine locks with Pravana Volume Vibrance Shampoo—the summer remedy for flat hair. Our experience highlighted its capacity for lightweight volume and noticeable shine, making it a lifeline for limp strands. At $21.99, it presents a midrange score of 6.5/10, as some users reported frizz and dryness. Ideal for those not dissuaded by its sulfonate ingredient, it transforms hair into a canvas of vibrant health when used as part of the complete system.

$21.99

at Amazon

$46.00

Achieve enviable summer volume with AstroLift Volume Spray, scoring a notable 8.5/10 in our review. Its lightweight formula utilizes K18PEPTIDE™ for a voluminous finish that doesn’t weigh down thin hair. While the pleasant scent doesn’t linger long, its easy application transforms flat hair into a summer stunner. Ideal for those seeking a high-performing voluminous lift without sticky residue, this spray is perfect for revamping your seasonal style.

$46.00

at K18hair

$30.00

For instantly refreshed summer hair, Super Dry Shampoo is a stylish savior with a dual starch system that effectively absorbs oil. Although it offers body-boosting benefits noted during our 7.5/10 evaluation, the price and potentially strong floral notes might not suit all preferences. Users enjoying its clean, day-long scent find it exceptional for refreshing hair between washes. Incorporating it into your summer hair care routine provides volume and cleanliness in one sweep.

$30.00

at Theouai

$28.00

Miami Nectar Perk Up Dry Shampoo by Amika x Ellis Brooklyn is a tropical getaway in a bottle. Scoring 7.5/10, we found it effectively absorbs oil and refreshes roots with a delightful fragrance of pink pineapple and coconut. However, beware of its packaging issues, as some users reported leakage. Despite its higher price point, it's a worthy investment for a quick and fragrant refresh anytime during the sun-drenched season.

$28.00

at Sephora

$39.00

Our testing of the Exfoliate & Detox Scalp Shampoo revealed its efficacy in removing scalp buildup and adding bounce, earning it one of the highest scores at 8.5. While some users noted lower lathering performance, its citrusy, herbal fragrance feels revitalizing and clean. At $39.00, it's an investment in a bouncy, buildup-free scalp, ideal for post-beach day rejuvenation, although it might leave some hair types slightly dry.

$39.00

at Lolavie

$21.99

During our evaluation, Pravana Clear Cleanse Shampoo impressed us with its exquisite ability to eliminate product buildup and protect color, earning it a standout score of 9/10. Although some find it leaves their hair slightly oily, its scent of Thai Lime and Basil is refreshing, and it promises up to 30 washes of color protection. It's a prime choice for those wanting to preserve color vibrancy while maintaining hair's radiance and shine.

$21.99

at Amazon

$13.99

If you're looking for a clarifying option, the Saffron Ember Shampoo stands out with its scalp-soothing tea tree oil benefits. While not the highest scorer at 6.5/10 due to its incompatibility with color-treated hair, it excels at removing scalp buildup and easing irritation. Its saffron ember fragrance adds to the refreshing experience. However, those with dry or color-treated manes should note its lower hydration level when considering this product for a summer cleanse.

$13.99

at Dandymen

$8.49

Incorporating natural ingredients like castor oil and shea butter, the SheaMoisture Strengthen & Restore Shampoo delivers a rich nourishing treatment for summer-stressed hair. While some users found it left hair feeling greasy, our testers appreciated its high hydration properties ideal for color-treated locks. The potential for scalp irritation is a downside noted during our review, though its sustainable and cruelty-free ethos makes it a worthy pick for eco-conscious consumers.

$8.49

at Amazon

$30.50

Color Protect Shampoo is a must-have for maintaining vivid hues through the sunny season. With a 7.5/10 rating, we found its color-safe formula effectively minimized fading while enhancing softness. However, its strong scent and potential residue left some waves falling flat. Despite these quirks, the moisturizing blend combats frizz, making it a reliable option for those wanting to shield against summer elements and preserve color vibrancy.

$30.50

at Paulmitchell

$42.00

Gloss Absolu Shampoo is all about delivering softness and a glossy finish to your locks, making it a great pick for a spectacular shine. In our review, though, its strong grapefruit and chemical fragrance might be overwhelming for sensitive noses, and the sulfate content could be a drawback for color-treated hair. If you can handle its potent scent, this could be your go-to for a high-gloss sheen this summer. However, with a score of 6.5/10, it might not suit everyone.

$42.00

at Sephora

$24.00

Color Security Shampoo is your summer hero for maintaining vibrant hair color. Scoring a solid 7.5/10, it excels in cleansing without leaving lingering residue, critical for preserving color brilliance. During our testing, though, some users experienced dryness, particularly those with longer tresses. If you're navigating summer with color-treated hair, this sulfate-free formula promises to keep your hues radiant—but pair it with a good conditioner if you’re prone to dryness.

$24.00

at Colorwowhair

$20.18

Vitamino Color Shampoo by L'Oréal Professionnel offers stellar color protection, boasting an impressive score of 8/10. With a pleasant fruity scent, this shampoo amplifies color vibrancy and shine for a fresh-from-the-salon feel. However, its sulfate content means it might not be the best hydration match for all hair types, especially thicker manes. Nevertheless, for color-treated clients, its capability to safeguard hues makes it a noteworthy contender this summer.

$20.18

at Allbeauty

$3.99

OGX Bond Protein Repair Shampoo comes at an unbeatable price of $3.99, yet requires a double wash for an effective cleanse, as our review found. It offers a pleasant floral fragrance while strengthening and softening hair, though it sits lower on the score spectrum at 5.5. It's a budget-friendly choice if you don't mind putting in a little extra effort for the cleanse you deserve.

$3.99

at Amazon

$32.00

For those with fine hair seeking a volumizing lift, Fine Hair Shampoo delivers lightly bouncing tresses. Earning a 6.5/10 in our reviews, it effectively adds body without weight, though some users noted concerns about its strong Mercer Street scent and increased hair shedding. If your strands need a volumizing boost, its lathering prowess shines. Just keep an eye on potential scent and hair loss if those are current concerns.

$32.00

at Theouai