What’s New?: The Hottest Shampoo Launches of Summer 2025

What’s New?: The Hottest Shampoo Launches of Summer 2025

July 21, 2025

Overview

Summer 2025 is bringing a wave of innovative shampoo launches, and we're here to give you the exclusive scoop! This guide dives into the freshest formulas designed to cleanse, revitalize, and elevate your hair care routine. From clarifying cleansers perfect for post-beach days to hydrating shampoos that combat summer dryness, discover the hottest new products that will leave your hair looking and feeling its absolute best. We've curated a comprehensive list, analyzing ingredients, performance, and user reviews to bring you the ultimate guide to summer hair care.

Magdalena Fazekas
Magdalena Fazekas

Senior Editor

Our top picks

The Best Shampoo for Hydrated Summer Hair: Hydrating Shampoo Bar, $17.00

The Best Volumizing Shampoo for Summer Vibes: Blacklight Dry Shampoo by Oligo Professionnel, $21.60

The Best Shampoo to Protect from Sun & Swim Damage: Color Protect Shampoo, $30.50

The Best Clarifying Shampoo for Summer Build-Up: Saffron Ember Clarifying Shampoo, $13.99

The Best Shampoo for Color-Treated Hair: Color Security Shampoo, $24.00

The Most Eco-Friendly Shampoo for a Green Summer: Oribe Serene Scalp Densifying Shampoo, $52.00

The Best Shampoo for Fine Hair This Summer: OGX Bond Protein Repair Shampoo, $3.99

Hydration Heroes: Summer's Best Moisturizing Shampoos

Combat summer dryness with these top-rated shampoos, designed to deeply hydrate and revitalize hair.

Urban Moisture Shampoo

Urban Moisture Shampoo

$56.00

While Urban Moisture Shampoo may not boast the highest score, our review found its ability to hydrate and soften hair uniquely effective. Despite its sodium laureth sulfate content, which may deter some users, this shampoo boasts a blend of botanical fragrance notes that delight the senses. At $56.00, it's a bit pricey, but those invested in deeply nourishing and revitalizing dry hair might find it worth the splurge for its hydrating prowess.

Sephora logo

$56.00

at Sephora

The Good

Effectively hydrates and softens hair, making it feel revitalized.

The Bad

Contains sodium laureth sulfate, which may not be suitable for those avoiding sulfates.

The bottle design can be slippery and difficult to handle in the shower.

Sulfate Free: false / Color Safe: true / Hydration Level: High / Scalp Benefits: true


Hydrating Shampoo Bar

Hydrating Shampoo Bar

$17.00

The Hydrating Shampoo Bar by Ethique is a summer eco-friendly must-have, offering silky, soft hair while minimizing packaging waste. Despite a minor score hit for causing scalp tightness and heaviness for some, it's a frontrunner in providing natural hydration. Infused with a refreshing sparkling pear scent, it stands out as a wallet-friendly option at $17.00, and its high hydration level makes it a solid choice for combating summer dryness.

The Good

Leaves hair soft and silky.

Eco-friendly packaging with no harmful chemicals.

The Bad

May cause scalp tightness in some users.

Some users report hair feeling weighed down.

Sulfate Free: false / Color Safe: true / Hydration Level: High / Scalp Benefits: true


Pravana Moisture Marvel Shampoo

Pravana Moisture Marvel Shampoo

$21.99

In our experience, Pravana Moisture Marvel Shampoo is a versatile choice for a wide range of hair types, offering enhanced shine with the power of hyaluronic acid. Despite its 7.5 rating due to a higher price point and potentially strong fragrance, its gentle cleansing and hydration capabilities make it perfect for color-treated hair. Enjoy a luxurious wash with its exclusive Magnolia and Wild Nettle scent, ideal for maintaining silkiness throughout the summer.

The Good

Formulated with Hyaluronic Acid, it gently cleanses hair while providing enhanced shine and color protection.

Exclusive fragrance with notes of Magnolia and Wild Nettle.

Suitable for curly, straight, wavy, and coily hair types.

The Bad

Contains Sodium C14-16 Olefin Sulfonate, which may be harsh for some users.

Some users may find the fragrance too strong or not to their liking.

Higher price point compared to other shampoos in the market.

Sulfate Free: false / Color Safe: true / Hydration Level: High / Scalp Benefits: false


Anti-Frizz Shampoo

Anti-Frizz Shampoo

$28.00

Manage your summer frizz with the Anti-Frizz Shampoo, a nourishing solution that ensures sleek hair even in humid conditions. Our review found its impressive frizz management and thick lather kept tresses smooth, though its $28.00 price tag might not appeal to everyone. With a sweet sea buckthorn and water lily fragrance, it offers medium hydration, requiring occasional clarifying washes to maintain its effectiveness. Despite its benefits, its limited regional availability might pose a challenge.

The Good

Provides a nice lather.

Manages frizz effectively.

Nourishing, smoothing formula.

The Bad

May require the use of a clarifying shampoo every few washes.

Some users find the product expensive.

Limited availability in certain regions.

Sulfate Free: true / Color Safe: true / Hydration Level: Medium / Scalp Benefits: true


milk_shake moisture&more shampoo

milk_shake moisture&more shampoo

$58.00

Quench dry summer hair with milk_shake moisture&more shampoo, a hydration powerhouse that leaves strands luscious and shiny. Its high hydration level and inclusion of hyaluronic acid impressed us, though the plastic-like scent might not be for everyone. At $58.00, it's a splurge noted in our guide for those prioritizing deep conditioning and color protection. Ideal for replenishing moisture lost in sunny weather, this shampoo nonetheless sits midrange in our rankings.

The Good

Effectively hydrates and softens dry hair, improving manageability and shine.

Contains hyaluronic acid and Integrity 41® blend for deep hydration and color protection.

The Bad

Some users report an unpleasant, strong plastic-like fragrance.

Priced higher than some comparable products, which may be a consideration for budget-conscious buyers.

Sulfate Free: true / Color Safe: true / Hydration Level: High / Scalp Benefits: false


Acai + Passionfruit Hair Mask

Acai + Passionfruit Hair Mask

$39.00

Achieve luxurious softness this summer with the Acai + Passionfruit Hair Mask, our highest-ranked product in this guide with a glowing 9.5/10. Its lightweight formulation transforms fine hair into silky, hydrated strands without weighing down volume. The tropical fragrance adds a delightful sensory escape, though some might find it potent. Despite its higher price, the mask is perfect for those seeking quick moisture infusion and desire salon-level results at home.

The Good

Deeply hydrates fine hair without weighing it down.

Delivers noticeable softness and shine in just five minutes.

Features a pleasant, tropical fragrance.

The Bad

May not provide sufficient moisture for very thick or coarse hair.

Some users may find the fragrance too strong.

Priced higher than some comparable hair masks.

Sulfate Free: true / Color Safe: true / Hydration Level: High / Scalp Benefits: false

Volumizing Wonders: Amplify Your Summer Style

Discover shampoos that provide lift and body, perfect for achieving that coveted summer volume.

Blacklight Dry Shampoo by Oligo Professionnel

Blacklight Dry Shampoo by Oligo Professionnel

$21.60

Oligo Professionnel's Blacklight Dry Shampoo delivers weightless volume and texture without residue, crucial for reviving summer styles. With a score of 7, it does face challenges like rising prices and availability, but its sulfate-free formula and pleasant, subtle fragrance are noteworthy benefits. It's a go-to pick for anyone wanting to refresh their look between washes and keep their hair feeling light and airy.

The Good

Provides weightless volume without leaving residue.

Adds texture without making hair feel sticky.

The Bad

Product availability has decreased, leading to significant price increases.

Sulfate Free: true / Color Safe: true / Hydration Level: Medium / Scalp Benefits: true


Pretty Hair Day Dry Shampoo

Pretty Hair Day Dry Shampoo

$20.00

Pretty Hair Day Dry Shampoo stands out with its ability to absorb oil without leaving hair stiff, making it a practical choice for daily use. While it doesn’t add as much volume as other dry shampoos, its refreshing citrus scent and commendable oil-absorbing capabilities make it ideal for keeping summer hair fresh. Scoring 7.5, it's a solid mid-range option that emphasizes cleanliness over body.

The Good

Effectively absorbs oil without leaving hair stiff or crunchy.

The Bad

Does not add as much volume as some other dry shampoos.

Sulfate Free: true / Color Safe: true / Hydration Level: Medium / Scalp Benefits: true


Peptide Plumping Volume Spray

Peptide Plumping Volume Spray

$15.00

Peptide Plumping Volume Spray is perfect if you're seeking head-turning volume without stickiness. While the fragrance may not be every user’s cup of tea, and it needs heat activation, its protective benefits up to 450°F are standout features. Scoring 6.5, it's a decent choice for those willing to style with heat for voluminous tresses ready for any summer occasion.

The Good

Provides gravity-defying volume from root to tip with clinically proven bond technology for healthier-looking hair.

Protects hair from heat styling up to 450°F, preventing damage during styling.

Formulated without silicones, sulfates, parabens, gluten, and phthalates, making it suitable for sensitive users.

The Bad

Contains alcohol denat., which may cause dryness in some hair types.

Requires heat activation for optimal results, which may not be convenient for all users.

The fragrance may not be suitable for individuals sensitive to scents.

Sulfate Free: true / Color Safe: true / Hydration Level: Medium / Scalp Benefits: false


Oribe Serene Scalp Densifying Shampoo

Oribe Serene Scalp Densifying Shampoo

$52.00

Oribe Serene Scalp Densifying Shampoo, scoring a strong 8, is ideal for those seeking fuller and healthier hair over time, though slightly pricey at $52.00. Its unique blend of Capixyl™ and Redensyl™ helps reduce shedding while providing protection against environmental stressors, though some users felt it can leave their hair a bit dull initially. Delight in Oribe’s signature citrus scent while nurturing thicker, more vibrant hair over several weeks.

The Good

Formulated with Capixyl™ and Redensyl™ to promote fuller, thicker, healthier-looking hair.

Contains Oribe Signature Complex to protect hair from oxidative stress and environmental damage.

Free from sulfates, parabens, and gluten, making it suitable for sensitive scalps.

The Bad

Priced at $52.00, which may be considered expensive compared to other shampoos.

Some users reported hair feeling dull, dry, and tangled after use.

Results in hair fullness may take several weeks to become noticeable.

Sulfate Free: true / Color Safe: true / Hydration Level: Medium / Scalp Benefits: true


Thickening Hair Lifter

Thickening Hair Lifter

$9.99

The Thickening Hair Lifter is your go-to for affordable volume. In our testing, we found it adds noticeable lift without the weight, albeit with a potential for greasy residue in those with finer hair. Its fruity sparkling orange mango scent turns any styling routine into a pleasurable experience. While it protects up to 450°F during heat styling, some users need to be cautious with the amount used to avoid heaviness, earning it a moderate score of 7/10.

The Good

Lightweight formula adds volume without weighing hair down.

Pleasant fruity scent enhances the styling experience.

Provides heat protection up to 450°F, simplifying styling routines.

The Bad

Some users report a greasy residue if over-applied.

May require a significant amount of product for desired volume.

Effectiveness can vary depending on individual hair types.

Sulfate Free: true / Color Safe: true / Hydration Level: Medium / Scalp Benefits: false


Pravana Volume Vibrance Shampoo

Pravana Volume Vibrance Shampoo

$21.99

Transform fine locks with Pravana Volume Vibrance Shampoo—the summer remedy for flat hair. Our experience highlighted its capacity for lightweight volume and noticeable shine, making it a lifeline for limp strands. At $21.99, it presents a midrange score of 6.5/10, as some users reported frizz and dryness. Ideal for those not dissuaded by its sulfonate ingredient, it transforms hair into a canvas of vibrant health when used as part of the complete system.

The Good

Protects color for up to 30 washes when used as a shampoo and conditioner system.

Leaves hair with lightweight, visible volume.

Provides shine after one use when used as a shampoo and conditioner system.

The Bad

Some users report it causes frizz in straight, fine, limp hair.

May make hair feel and look dry.

Contains Sodium C14-16 Olefin Sulfonate, which may be drying for some hair types.

Sulfate Free: false / Color Safe: true / Hydration Level: Low / Scalp Benefits: false


AstroLift Volume Spray

AstroLift Volume Spray

$46.00

Achieve enviable summer volume with AstroLift Volume Spray, scoring a notable 8.5/10 in our review. Its lightweight formula utilizes K18PEPTIDE™ for a voluminous finish that doesn’t weigh down thin hair. While the pleasant scent doesn’t linger long, its easy application transforms flat hair into a summer stunner. Ideal for those seeking a high-performing voluminous lift without sticky residue, this spray is perfect for revamping your seasonal style.

The Good

Provides long-lasting volume and bounce for fine, thin hair.

The Bad

Some users find the product does not deliver the promised volume.

The scent is pleasant but may not be long-lasting.

Sulfate Free: true / Color Safe: true / Hydration Level: Medium / Scalp Benefits: false


Super Dry Shampoo

Super Dry Shampoo

$30.00

For instantly refreshed summer hair, Super Dry Shampoo is a stylish savior with a dual starch system that effectively absorbs oil. Although it offers body-boosting benefits noted during our 7.5/10 evaluation, the price and potentially strong floral notes might not suit all preferences. Users enjoying its clean, day-long scent find it exceptional for refreshing hair between washes. Incorporating it into your summer hair care routine provides volume and cleanliness in one sweep.

The Good

Effectively absorbs excess oil, leaving hair looking refreshed and clean.

Adds noticeable volume, making hair appear fuller and more lively.

Features a fresh and clean scent that lasts throughout the day.

The Bad

Some users report a strong fragrance that can be overpowering.

May leave a white residue if not properly blended into the hair.

Priced higher than some other dry shampoos, which may not justify the cost for all users.

Sulfate Free: false / Color Safe: true / Hydration Level: Low / Scalp Benefits: false


Miami Nectar Perk Up Dry Shampoo by Amika x Ellis Brooklyn

Miami Nectar Perk Up Dry Shampoo by Amika x Ellis Brooklyn

$28.00

Miami Nectar Perk Up Dry Shampoo by Amika x Ellis Brooklyn is a tropical getaway in a bottle. Scoring 7.5/10, we found it effectively absorbs oil and refreshes roots with a delightful fragrance of pink pineapple and coconut. However, beware of its packaging issues, as some users reported leakage. Despite its higher price point, it's a worthy investment for a quick and fragrant refresh anytime during the sun-drenched season.

The Good

Infused with a tropical scent featuring notes of pink pineapple and coconut water.

Effectively absorbs oil and refreshes roots without leaving a white residue.

The Bad

Some users report issues with packaging, including leaking and product loss.

Priced higher than some other dry shampoos on the market.

Sulfate Free: true / Color Safe: true / Hydration Level: Low / Scalp Benefits: true

Clarifying Cleansers: Summer Sweat Be Gone!

Remove build-up and refresh your scalp with these clarifying shampoos perfect for summer.

Exfoliate & Detox Scalp Shampoo

Exfoliate & Detox Scalp Shampoo

$39.00

Our testing of the Exfoliate & Detox Scalp Shampoo revealed its efficacy in removing scalp buildup and adding bounce, earning it one of the highest scores at 8.5. While some users noted lower lathering performance, its citrusy, herbal fragrance feels revitalizing and clean. At $39.00, it's an investment in a bouncy, buildup-free scalp, ideal for post-beach day rejuvenation, although it might leave some hair types slightly dry.

The Good

Effectively removes scalp buildup and leaves hair feeling clean and bouncy.

The pointed applicator tip allows targeted delivery onto the scalp.

The Bad

Some users find the shampoo does not lather as much as expected.

A few users reported the shampoo left their hair feeling dry and stiff.

Sulfate Free: true / Color Safe: true / Hydration Level: High / Scalp Benefits: true


Pravana Clear Cleanse Shampoo

Pravana Clear Cleanse Shampoo

$21.99

During our evaluation, Pravana Clear Cleanse Shampoo impressed us with its exquisite ability to eliminate product buildup and protect color, earning it a standout score of 9/10. Although some find it leaves their hair slightly oily, its scent of Thai Lime and Basil is refreshing, and it promises up to 30 washes of color protection. It's a prime choice for those wanting to preserve color vibrancy while maintaining hair's radiance and shine.

The Good

Effectively removes product buildup and hard water minerals.

Protects color for up to 30 washes.

Delivers shine after one use.

The Bad

Some users report hair feeling overly oily and heavy after use.

May cause scalp buildup in certain individuals.

Not suitable for all hair types.

Sulfate Free: true / Color Safe: true / Hydration Level: Medium / Scalp Benefits: true


Saffron Ember Clarifying Shampoo

Saffron Ember Clarifying Shampoo

$13.99

If you're looking for a clarifying option, the Saffron Ember Shampoo stands out with its scalp-soothing tea tree oil benefits. While not the highest scorer at 6.5/10 due to its incompatibility with color-treated hair, it excels at removing scalp buildup and easing irritation. Its saffron ember fragrance adds to the refreshing experience. However, those with dry or color-treated manes should note its lower hydration level when considering this product for a summer cleanse.

The Good

Contains tea tree oil, known for its scalp-soothing properties.

The Bad

May not be suitable for color-treated hair due to clarifying properties.

Sulfate Free: false / Color Safe: false / Hydration Level: Low / Scalp Benefits: true


SheaMoisture Strengthen & Restore Shampoo

SheaMoisture Strengthen & Restore Shampoo

$8.49

Incorporating natural ingredients like castor oil and shea butter, the SheaMoisture Strengthen & Restore Shampoo delivers a rich nourishing treatment for summer-stressed hair. While some users found it left hair feeling greasy, our testers appreciated its high hydration properties ideal for color-treated locks. The potential for scalp irritation is a downside noted during our review, though its sustainable and cruelty-free ethos makes it a worthy pick for eco-conscious consumers.

The Good

Contains natural ingredients like castor oil, shea butter, and peppermint, which nourish and revitalize hair.

The Bad

Some users report the shampoo leaves hair feeling oily or greasy after use.

A few users have experienced scalp irritation or allergic reactions after using the shampoo.

Sulfate Free: true / Color Safe: true / Hydration Level: High / Scalp Benefits: true

Best New Shampoo for Color-Treated Hair

Protect your color and maintain vibrancy with this standout shampoo launch for summer 2025.

Color Protect Shampoo

Color Protect Shampoo

$30.50

Color Protect Shampoo is a must-have for maintaining vivid hues through the sunny season. With a 7.5/10 rating, we found its color-safe formula effectively minimized fading while enhancing softness. However, its strong scent and potential residue left some waves falling flat. Despite these quirks, the moisturizing blend combats frizz, making it a reliable option for those wanting to shield against summer elements and preserve color vibrancy.

The Good

Effectively cleanses hair without stripping color.

Provides moisture, leaving hair soft and less frizzy.

Adds body and thickness to fine hair.

The Bad

Some users find the scent too strong and lingering.

May leave hair overly soft and lacking volume.

Some users experience residue and lack of lather.

Sulfate Free: false / Color Safe: true / Hydration Level: Medium / Scalp Benefits: false


Gloss Absolu Shampoo

Gloss Absolu Shampoo

$42.00

Gloss Absolu Shampoo is all about delivering softness and a glossy finish to your locks, making it a great pick for a spectacular shine. In our review, though, its strong grapefruit and chemical fragrance might be overwhelming for sensitive noses, and the sulfate content could be a drawback for color-treated hair. If you can handle its potent scent, this could be your go-to for a high-gloss sheen this summer. However, with a score of 6.5/10, it might not suit everyone.

The Good

Leaves hair feeling soft and glossy.

The Bad

Strong fragrance may be overpowering for some users.

Contains sulfates, which may not be suitable for color-treated hair.

Sulfate Free: false / Color Safe: false / Hydration Level: High / Scalp Benefits: true


Color Security Shampoo

Color Security Shampoo

$24.00

Color Security Shampoo is your summer hero for maintaining vibrant hair color. Scoring a solid 7.5/10, it excels in cleansing without leaving lingering residue, critical for preserving color brilliance. During our testing, though, some users experienced dryness, particularly those with longer tresses. If you're navigating summer with color-treated hair, this sulfate-free formula promises to keep your hues radiant—but pair it with a good conditioner if you’re prone to dryness.

The Good

Effectively cleanses hair without leaving residue, maintaining vibrant color.

The Bad

Some users find it drying, especially for long or naturally dry hair.

Sulfate Free: true / Color Safe: true / Hydration Level: Medium / Scalp Benefits: true


Vitamino Color Shampoo by L'Oréal Professionnel

Vitamino Color Shampoo by L'Oréal Professionnel

$20.18

Vitamino Color Shampoo by L'Oréal Professionnel offers stellar color protection, boasting an impressive score of 8/10. With a pleasant fruity scent, this shampoo amplifies color vibrancy and shine for a fresh-from-the-salon feel. However, its sulfate content means it might not be the best hydration match for all hair types, especially thicker manes. Nevertheless, for color-treated clients, its capability to safeguard hues makes it a noteworthy contender this summer.

The Good

Effectively protects color-treated hair from fading.

Adds shine and enhances vibrancy.

Pleasant fragrance that lingers after washing.

The Bad

Contains sulfates, which can be drying for some hair types.

May not provide sufficient moisture for very thick or coarse hair.

The scent can be overpowering for some individuals.

Sulfate Free: false / Color Safe: true / Hydration Level: Medium / Scalp Benefits: false

Best Shampoo for Fine Hair

Find the best shampoo designed to cleanse and add volume to fine hair this summer.

OGX Bond Protein Repair Shampoo

OGX Bond Protein Repair Shampoo

$3.99

OGX Bond Protein Repair Shampoo comes at an unbeatable price of $3.99, yet requires a double wash for an effective cleanse, as our review found. It offers a pleasant floral fragrance while strengthening and softening hair, though it sits lower on the score spectrum at 5.5. It's a budget-friendly choice if you don't mind putting in a little extra effort for the cleanse you deserve.

The Good

Effectively cleanses hair, leaving it softer and healthier.

Pleasant fragrance that enhances the washing experience.

The Bad

Requires double wash and rinse for optimal lather.

Sulfate Free: true / Color Safe: true / Hydration Level: High / Scalp Benefits: false


Fine Hair Shampoo

Fine Hair Shampoo

$32.00

For those with fine hair seeking a volumizing lift, Fine Hair Shampoo delivers lightly bouncing tresses. Earning a 6.5/10 in our reviews, it effectively adds body without weight, though some users noted concerns about its strong Mercer Street scent and increased hair shedding. If your strands need a volumizing boost, its lathering prowess shines. Just keep an eye on potential scent and hair loss if those are current concerns.

The Good

Effectively adds volume and bounce to fine hair.

Lathers well, providing a thorough cleanse without weighing hair down.

The Bad

Some users find the fragrance too strong or chemical-like.

A few users reported increased hair loss after use.

Sulfate Free: true / Color Safe: true / Hydration Level: Medium / Scalp Benefits: true

In this guide

Hydration Heroes: Summer's Best Moisturizing ShampoosVolumizing Wonders: Amplify Your Summer StyleClarifying Cleansers: Summer Sweat Be Gone!Best New Shampoo for Color-Treated HairBest Shampoo for Fine Hair