
What's Trending on Amazon? The Best-Selling Beauty Products of 2025
July 18, 2025
Overview
Discover the beauty products everyone is talking about! This guide highlights the best-selling beauty items currently trending on Amazon in 2025. We've scoured the online marketplace to curate a list of top-rated skincare, makeup, and hair care essentials, ensuring you're always in the know about the must-have products shaping the beauty landscape. From cult-favorite brands to hidden gems, this is your ultimate resource for staying ahead of the trends and finding your new go-to beauty staples.
Our picks
The Best Skincare Essential for Radiant Skin: Clean Towels XL, $180.00
The Must-Have Makeup Item for 2025: Maybelline Lash Sensational Sky High Mascara, $9.99
The Best Hair Care Product for Stunning Styles: Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil, $9.10
The Ultimate Skincare Tool for Amazon: Schick Hydro Silk Touch-Up Dermaplaning Tool, $4.72
The Most Popular Beauty Brand on Amazon: Lash Princess Mascara by essence, $4.99
The Hidden Gem Beauty Find You'll Love: Wonder Blading Lip Stain Masque, $22.00
The Best Beauty Bundle for Value and Convenience: CeraVe Moisturizing Cream & Hydrating Cleanser Set, $13.52
The Best-Selling Skincare for Anti-Aging: CeraVe Daily Moisturizing Lotion, $13.68
The Trendiest Makeup Foundation on Amazon: Medicube Zero Pore Pads Mild 2.0, $18.90
The Best Hair Styling Product for Volume: YANIBEST Silk Satin Bonnet, $11.19
Top-Rated Skincare Essentials on Amazon
Discover the best-selling skincare products trending right now on Amazon and achieve radiant skin.
Amazon Basics Cotton Rounds
$10.51
Amazon Basics Cotton Rounds are a sensitive skin staple, offering a soft and gentle touch perfect for delicate tasks like makeup removal. Despite our concerns about their durability, especially when used for heavy-duty cleaning, they shine in their affordability and hypoallergenic qualities. During our testing, we found these rounds ideal for everyday skincare needs, ensuring your skin is treated with care.
The Good
• Soft and gentle texture ideal for sensitive skin.
The Bad
• Durability is a concern as the cotton tends to break down and fray.
Skin Type: Sensitive / Active Ingredients: / Formulation Type: Solid / Cruelty-Free: true
Q-tips Cotton Swabs
$3.87
Q-tips Cotton Swabs prove their versatility with their soft ends and sturdy construction, providing a seamless experience for various tasks. While recent changes in cotton density posed challenges in effectiveness, their precision remains unrivalled for makeup and first aid. In our review, we found them a timeless tool that balances gentle care with practicality, although value-conscious users might seek alternatives for better cotton consistency.
The Good
• Soft and gentle on ears, providing a comfortable experience.
• Sturdy construction prevents bending and ensures durability.
• Versatile for various uses, including makeup application and first aid.
The Bad
• Recent reports indicate reduced cotton on tips, affecting effectiveness.
• Some users find the sticks bend too easily during use.
• Higher price point compared to generic brands.
Skin Type: All / Active Ingredients: / Formulation Type: Solid / Cruelty-Free: true
Neutrogena Makeup Remover Towelettes
$6.29
Neutrogena Makeup Remover Towelettes offer convenient cleansing, particularly excelling at removing waterproof makeup effortlessly. In our testing, they proved their worth in travel scenarios, despite some reports of an oily residue and sensitivity issues. While not the first choice for sensitive skin, their efficiency and accessibility make them an appealing option for spontaneous makeup removal without the hassle.
The Good
• Effectively removes makeup, including waterproof mascara.
• Convenient for travel due to individual packaging.
The Bad
• Some users report an oily residue left on the skin after use.
• May cause irritation for individuals with sensitive skin.
Skin Type: All / Active Ingredients: / Formulation Type: Solid / Cruelty-Free: false
Medicube Kojic Acid Turmeric Overnight Mask
$19.00
Medicube Kojic Acid Turmeric Overnight Mask is a promising blend for those seeking brighter, more elastic skin. Our experience highlighted its brightening effects thanks to kojic acid and turmeric, although users should be mindful of potential breakouts and the mask's runny texture. Despite these drawbacks, the inclusion of collagen and retinol makes it a worthy addition for those aiming to improve skin tone and elasticity during bedtime routines.
The Good
• Contains kojic acid and turmeric to brighten skin and reduce hyperpigmentation.
• Hydrolyzed collagen boosts skin elasticity and hydration.
• Retinol supports skin elasticity and improves firmness.
The Bad
• Some users experienced breakouts after use.
• The mask's runny texture can lead to spills during application.
• Overnight use may be uncomfortable for some users.
Skin Type: All / Active Ingredients: Kojic Acid,Turmeric,Retinol,Collagen / Formulation Type: Gel / Cruelty-Free: true
Amazon Basics Cotton Swabs
$2.18
Amazon Basics Cotton Swabs are a budget-savvy solution for precision work, offering soft yet firm tips that excel in sensitive applications. While we found variability in cotton coverage a minor downside, their overall value and construction keep them as a solid choice for everyday tasks. Ideal for those who appreciate practicality without splurging, these swabs are gentle yet effective in their intended uses.
The Good
• The cotton swabs are soft yet firm, ensuring they do not easily break during use.
• They feature tightly wound cotton, providing precision in applications.
• The swabs offer excellent value for money due to their affordability and reliability.
The Bad
• Some users noted inconsistent cotton coverage compared to name brands.
• A few reviews mentioned a lack of sufficient cotton on the swab tip for specific tasks.
• Some customers have differing opinions on their bendability and ability to remove scuff marks.
Skin Type: Sensitive / Active Ingredients: / Formulation Type: Solid / Cruelty-Free: true
Advanced Snail 96 Mucin Power Essence
$9.00
Dive into deep hydration with the Advanced Snail 96 Mucin Power Essence. Packed with 96.3% snail secretion filtrate, this essence is renowned for its intense moisturizing and skin-repairing benefits. In our testing, its lightweight formulation absorbs quickly, enhancing your skin's glow and plumpness. While not suitable for sensitive skin due to potential redness, it's a standout option for those seeking a hydrating boost for combination skin types.
The Good
• Provides intense hydration, leaving skin looking glowy, hydrated, and plump.
• Lightweight and soothing, it absorbs quickly without leaving a sticky residue.
• Contains 96.3% snail secretion filtrate, known for its moisturizing and skin-repairing properties.
The Bad
• Some users with sensitive skin reported increased redness and irritation.
• The slimy texture may be off-putting to some users.
• Not vegan-friendly due to the use of snail secretion.
Skin Type: Combination / Active Ingredients: Hyaluronic Acid,Natural Extracts / Formulation Type: Liquid / Cruelty-Free: true
Bio Collagen Deep Mask
$4.00
Discover spa-level hydration at home with the Bio Collagen Deep Mask. Priced affordably, it leaves most skin types looking radiant and plump with its deep hydration properties. During our review, we found its delicate nature requires careful handling to prevent tearing, but the results speak for themselves. Oily skin users should be cautious of potential pore clogging, but it's a delightful pick for a revitalizing skincare treat.
The Good
• Provides deep hydration, leaving skin plump and radiant.
The Bad
• Mask is delicate and can tear easily during application.
• May clog pores in oily or acne-prone skin types.
Skin Type: All / Active Ingredients: Hyaluronic Acid,Natural Extracts / Formulation Type: Gel / Cruelty-Free: true
Clean Towels XL
$180.00
Elevate your skincare regime with Clean Towels XL, ideal for those with sensitive skin seeking a fresh, soft cleanse daily. Our experience showed they're particularly effective in reducing irritation, although, some users reported an initial smell. While not the eco-friendliest option, these disposable towels ensure a hygienic cleanse for a clearer complexion. Perfect for those prioritizing a clean slate without irritation risks.
The Good
• The towels are soft and gentle, making them suitable for sensitive skin.
The Bad
• Some users report an unpleasant smell associated with the towels.
• The towels are disposable, which may not be environmentally friendly.
Skin Type: Sensitive / Active Ingredients: / Formulation Type: Solid / Cruelty-Free: true
CeraVe Moisturizing Cream & Hydrating Cleanser Set
$13.52
Combat dry skin with the CeraVe Moisturizing Cream & Hydrating Cleanser Set, a reliable duo for sensitive skin. The moisturizing cream hydrates for 24 hours, strengthening the skin barrier with ceramides and hyaluronic acid. While the cleanser is gentle and effective, we found makeup removal might need extra attention, requiring additional steps. Still, this set is a comforting choice for managing dry and sensitive skin daily.
The Good
• The moisturizing cream provides 24-hour hydration and helps restore the protective skin barrier with essential ceramides and hyaluronic acid.
• Both products are fragrance-free and non-comedogenic, making them suitable for sensitive skin.
The Bad
• The hydrating cleanser may not effectively remove makeup, requiring additional cleansing steps for complete makeup removal.
• Some users report that the cleanser leaves a slight film on the skin after rinsing.
Skin Type: Dry / Active Ingredients: Hyaluronic Acid,Natural Extracts / Formulation Type: Cream / Cruelty-Free: false
Glycolic Acid 7% Exfoliating Toner
$8.70
Transform your skincare routine with the Glycolic Acid 7% Exfoliating Toner, a budget-friendly powerhouse at $8.70. During our review, it stood out for effectively smoothing skin texture and enhancing radiance. While not suited for sensitive skin due to potential irritation, it excels in diminishing imperfections for most users. Expect a slight tacky feel, but the glowing results make it worthwhile for those seeking vibrant skin.
The Good
• Effectively exfoliates and smooths skin texture.
• Affordable price point.
The Bad
• Can cause irritation for sensitive skin.
• May leave a tacky residue on the skin.
Skin Type: All / Active Ingredients: Glycolic Acid,Aloe Vera,Ginseng / Formulation Type: Liquid / Cruelty-Free: true
Medicube Zero Pore Pads Mild 2.0
$18.90
Simplify your pore care with Medicube Zero Pore Pads Mild 2.0, the go-to for combination skin needing refined texture. Our experience showed these pre-soaked pads deliver gentle exfoliation without the mess, enhancing smoothness and reducing pore visibility. Although sensitive skin may react to its alcohol content, they shine in convenience and outcomes. Ideal for a quick, effective skincare step, albeit price-conscious users might find its cost a tad high.
The Good
• Convenient pre-soaked pads make application easy and mess-free.
• Dual-textured pads offer gentle exfoliation and effective toner application.
• Noticeable reduction in pore appearance and smoother skin texture.
The Bad
• Contains denatured alcohol and essential oils, which may irritate sensitive skin.
• Some users find the pads too small, requiring multiple for full coverage.
• The product's price point is considered high compared to similar items.
Skin Type: Combination / Active Ingredients: Salicylic Acid,Natural Extracts / Formulation Type: Liquid / Cruelty-Free: true
CeraVe Daily Moisturizing Lotion
$13.68
Opt for everyday hydration with CeraVe Daily Moisturizing Lotion, perfect for maintaining your skin's natural barrier. Its lightweight, non-greasy formula impressed us with its hydrating power using hyaluronic acid and ceramides. While sensitive skin can rejoice at its gentle formula, those with very dry skin might require extra moisture. Despite its lack of cruelty-free status, it remains a staple for regular, sensitive-friendly skincare routines.
The Good
• Lightweight and non-greasy formula suitable for daily use.
• Contains hyaluronic acid and ceramides to help restore the skin's natural barrier.
• Fragrance-free and non-comedogenic, making it suitable for sensitive skin.
The Bad
• Some users find it insufficient for very dry skin.
• Not cruelty-free, as the brand is owned by a company that tests on animals when required by law.
• Some users report it may cause breakouts on oily or acne-prone skin.
Skin Type: Normal / Active Ingredients: Hyaluronic Acid / Formulation Type: Lotion / Cruelty-Free: false
Mighty Patch Micropoint™ by Hero Cosmetics
$10.39
Zap those pesky pimples with Mighty Patch Micropoint™ by Hero Cosmetics, utilizing cutting-edge microdart technology. Our review highlighted its effectiveness on deep, stubborn blemishes, ideal for combination skin. Though some users noted the patches are pricey, their targeted delivery offers rapid relief for under-the-surface breakouts. Keep these on standby for peace-of-mind pimple management, just beware if adhesion varies across different skin types.
The Good
• Effectively reduces the size and inflammation of deep, stubborn pimples.
• The microdart technology delivers active ingredients directly into the blemish.
• Suitable for early-stage and hidden pimples, preventing them from surfacing.
The Bad
• Some users find the patches to be expensive given the quantity provided.
• Patches may not adhere well to all skin types, leading to potential detachment.
• Some users report inconsistent results, with the patches not always being effective.
Skin Type: Combination / Active Ingredients: Salicylic Acid,Natural Extracts / Formulation Type: Solid / Cruelty-Free: true
La Roche-Posay Toleriane Double Repair Face Moisturizer
$20.39
La Roche-Posay Toleriane Double Repair Face Moisturizer is a go-to for sensitive skin, thanks to its lightweight and non-greasy formula that absorbs effortlessly. In our testing, we found it excellent for strengthening the skin barrier with ceramides and niacinamide. However, it might not be hydrating enough for extremely dry skin and can cause pilling under makeup for some users. If you're fragrance-sensitive and need a daily moisturizer, this could be your match, just watch out for ingredient sensitivities.
The Good
• Lightweight, non-greasy formula absorbs quickly without leaving residue.
• Contains ceramides and niacinamide to strengthen skin's barrier.
• Suitable for sensitive skin due to fragrance-free formulation.
The Bad
• Some users experience pilling when applied under makeup.
• May not provide sufficient hydration for extremely dry skin types.
• Some users report irritation or breakouts due to sensitivity to certain ingredients.
Skin Type: Sensitive / Active Ingredients: Niacinamide,Ceramides / Formulation Type: Cream / Cruelty-Free: false
eos Birthday Cake Lip Balm
$3.29
The eos Birthday Cake Lip Balm is a charming treat for your lips, offering a delightful scent reminiscent of festive celebrations. Our review noted that many users enjoy its sweet fragrance, although some find it too strong, and the moisture level may not last long. It's crafted for sensitive skin with natural extracts, making it a gentle choice for everyday lip care. If you're looking for a pop of fun in your lip balm routine, this is it, but consider alternatives if you prefer subtle scents.
The Good
• The lip balm has a delightful birthday cake scent that many users enjoy.
The Bad
• Some users find the scent too strong or the moisture not long-lasting.
Skin Type: Sensitive / Active Ingredients: Natural Extracts / Formulation Type: Solid / Cruelty-Free: true
Dove Renew Peony & Rose Body Wash
$10.12
Indulge in luxury with Dove Renew Peony & Rose Body Wash, known for its deep hydration and lovely floral scent. In our testing, it left skin feeling remarkably soft and moisturized, with a fragrance that lingers delightfully for those who love floral notes. However, users reported issues with the pump dispenser and found the scent overpoweringly sweet. Still, if you're in the market for a sulfate-free and paraben-free addition to your body care ritual, it offers a pampering experience.
The Good
• Provides deep hydration, leaving skin feeling soft and moisturized.
• Features a pleasant floral scent that lingers after showering.
• Formulated without sulfates and parabens, making it gentle on the skin.
The Bad
• Some users report issues with the pump dispenser not functioning properly.
• The strong floral fragrance may not be suitable for those sensitive to scents.
• Some users find the scent to be too sweet for their preference.
Skin Type: All / Active Ingredients: Natural Extracts / Formulation Type: Liquid / Cruelty-Free: true
eos Vanilla Cashmere Body Lotion
$9.99
eos Vanilla Cashmere Body Lotion wraps your skin in lasting moisture paired with a cozy, inviting scent. Our experience highlights its lightweight and non-greasy formula, ideal for daily application, though it might not suffice for very dry skin types. While the vanilla fragrance is adored by most, some find it overpowering. If you're drawn to soothing, aromatic lotions, this could be your next favorite, but consider those with subtler scents if you're sensitive to strong fragrances.
The Good
• Provides long-lasting moisture and nourishment to dry skin.
• Lightweight and non-greasy formula makes it perfect for daily use.
• Unique Vanilla Cashmere scent is subtle and pleasant.
The Bad
• Some users found the scent to be too strong or overpowering.
• May not provide sufficient moisture for extremely dry skin.
• A few users with sensitive skin experienced minor irritation.
Skin Type: Dry / Active Ingredients: Natural Extracts / Formulation Type: Cream / Cruelty-Free: true
Must-Have Makeup Must-Haves of 2025
Explore the makeup products everyone's adding to their cart, from foundations to lipsticks.
Wonder Blading Lip Stain Masque
$22.00
Wonder Blading Lip Stain Masque delivers vibrant, long-lasting color that withstands the rigors of a busy day. Despite a learning curve for application, our testing found its smudge-proof durability through meals noteworthy, although some may experience tingling or drying. Pairing it with balm enhances its comfort, making it a suitable choice for those who prioritize staying power and boldness in their lip products.
The Good
• The lip stain offers a wide shade range, catering to various preferences.
• The product is smudge-proof and long-lasting, enduring through meals and drinks.
• The lip stain is buildable, allowing users to achieve their desired color intensity.
The Bad
• Some users experience a tingling sensation during application, which may be uncomfortable.
• The application process has a learning curve, requiring precision to avoid uneven staining.
• Some users find the product drying, necessitating additional lip balm for comfort.
Skin Type: Normal / Active Ingredients: Natural Extracts / Formulation Type: Liquid / Cruelty-Free: true
Lash Princess Mascara by essence
$4.99
Lash Princess Mascara by essence stands as a budget-friendly option that impressively enhances lash volume and length. In our testing, we noted its affordable price point as a standout feature, although users should be careful with application to prevent potential smudging. With its striking results and ethical manufacturing, it's a go-to mascara for those seeking noticeable lash improvement without breaking the bank.
The Good
• Provides significant length and volume, enhancing the appearance of lashes.
• Affordable price point makes it accessible to a wide range of consumers.
• Cruelty-free formulation appeals to ethically conscious buyers.
The Bad
• Some users report flaking after several hours of wear.
• The wet formula can lead to smudging during application if not careful.
• May not hold curl effectively for those with straight lashes.
Skin Type: All / Active Ingredients: / Formulation Type: Liquid / Cruelty-Free: true
Maybelline Lash Sensational Sky High Mascara
$9.99
Get the lashes of your dreams with Maybelline Lash Sensational Sky High Mascara. Our review found it excels in adding length and volume without smudges, thanks to its flexible brush. While the formula may slightly clump, the overall effect is dramatic and lasting. Perfect for those seeking an eye-catching look that stands up to the demands of daily wear, though waterproof removal does present a challenge.
The Good
• Provides significant length and volume to lashes.
• Long-lasting wear without smudging or flaking.
• Flexible brush reaches even the shortest lashes.
The Bad
• Some users find the formula clumpy upon application.
• Waterproof version can be difficult to remove.
• May not provide as much volume as other mascaras.
Skin Type: All / Active Ingredients: Natural Extracts / Formulation Type: Liquid / Cruelty-Free: false
Trending Hair Care Products for Stunning Styles
Uncover the top hair care items dominating Amazon's beauty bestsellers lists this year.
Nutrafol Women's Balance Hair Growth Supplements
$176.00
Nutrafol Women's Balance Hair Growth Supplements are a worthy investment for women over 45 battling hair thinning. Our experience shows these dermatologist-recommended capsules, though large, deliver noticeable improvements in hair density after consistent use. While some users encountered digestive discomfort, the blend of natural, hormone-targeting ingredients stands out as a substantial asset for mature hair care, rewarding patience and commitment over time.
The Good
• Clinically proven to improve hair growth and thickness in women aged 45 and above.
• Formulated with natural ingredients targeting multiple root causes of hair thinning.
• Dermatologist-recommended and free from gluten and soy.
The Bad
• Some users report side effects such as digestive discomfort and nausea.
• Requires a daily regimen of four large capsules, which may be difficult for some to swallow.
• Premium pricing may be a deterrent for budget-conscious consumers.
Skin Type: All / Active Ingredients: Vitamin C,Natural Extracts / Formulation Type: Capsule / Cruelty-Free: true
Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil
$9.10
Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil transforms hair with nourishing ingredients that invigorate the scalp and improve texture. Despite a potent fragrance, in our review, we appreciated the noticeable reduction in frizz and increase in manageability after just a few uses. While some reported scalp irritation, many celebrated its effectiveness in fostering healthier hair, particularly those conscious of natural hair care remedies.
The Good
• Contains natural ingredients like rosemary and mint oils that nourish the scalp and promote healthier hair growth.
• The oil effectively hydrates the hair, making it more manageable and reducing frizz.
• Many reviewers noticed positive changes in their hair texture and overall health after just a few uses.
The Bad
• Some users find the rosemary and mint scent to be quite potent, which may be overwhelming for sensitive individuals.
• A few users reported scalp irritation after using the product, indicating it may not be suitable for everyone.
• Some individuals may find this product slightly expensive compared to other hair oils on the market.
Skin Type: All / Active Ingredients: Natural Extracts / Formulation Type: Oil / Cruelty-Free: true
YANIBEST Silk Satin Bonnet
$11.19
Care for your hair with sophistication using the YANIBEST Silk Satin Bonnet, designed to minimize breakage and frizz. In our tests, the dual-layer satin kept hair beautifully manageable overnight. Initial tightness and odor do occur, but easy airing and adjusting mitigate these issues. Its ample size and custom fit make it a standout choice for anyone serious about protecting their locks, regardless of style.
The Good
• The double-layer satin construction effectively prevents hair breakage and frizz while maintaining natural shine.
• The bonnet's generous sizing accommodates various hairstyles while offering superior protection compared to traditional silk pillowcases.
The Bad
• The adjustable ribbon design ensures a customized fit, though some users report initial tightness and difficulty with bow-tying.
• Some users have reported an initial unpleasant odor upon receiving the product, which dissipates after airing out for a few days.
Skin Type: All / Active Ingredients: / Formulation Type: Solid / Cruelty-Free: true
Nizoral Anti-Dandruff Shampoo and Conditioner Bundle
$15.88
Tackle pesky dandruff with the Nizoral Anti-Dandruff Shampoo and Conditioner Bundle, a duo that keeps flakes and itchiness at bay. During our review, we appreciated its effectiveness in leaving hair soft and manageable, though additional conditioning might be necessary as it can dry hair ends. While some might balk at the price, its efficacy speaks for itself. If you're seeking a solution for a clear, itch-free scalp, this bundle delivers solid results, just be prepared for the distinct scent.
The Good
• Effectively reduces dandruff and scalp itchiness.
• Leaves hair feeling soft and manageable.
• Pleasant, clean scent that's not overpowering.
The Bad
• Can be drying to hair ends, requiring additional conditioning.
• Some users find the product to be on the pricier side.
• The shampoo has a distinct, somewhat chemical scent.
Skin Type: All / Active Ingredients: Ketoconazole / Formulation Type: Liquid / Cruelty-Free: false
The Skincare Tool Taking Over Amazon
One of the most popular skincare tools on the market, helping you achieve your goals.
Schick Hydro Silk Touch-Up Dermaplaning Tool
$4.72
The Schick Hydro Silk Touch-Up Dermaplaning Tool is a versatile companion for quick maintenance of facial hair and eyebrows. In our review, we found its portable, slim design and fine-bladed precision particularly useful, although users should handle with care to avoid nicks. While the blades can dull over time, its ease of use and multifaceted nature make it a practical choice for on-the-go grooming.
The Good
• Versatile tool for shaping eyebrows, removing fine hairs, and exfoliating the skin.
• High-quality blades with fine micro-guards for skin protection.
• Slim and portable design for on-the-go use.
The Bad
• Blades may lose sharpness and rust after multiple uses.
• Requires caution during use to avoid possible nicks or irritation.
• Not suitable for heavy-duty hair removal.
Skin Type: All / Active Ingredients: / Formulation Type: Solid / Cruelty-Free: true
Discover More Guides
Topics
Share
More Guides
Latest Articles